Since early 2008, the business of conferences has been in a funk (that’s a technical term). In the hospitality industry. Generally, when speaking with conference producers, one hears that the norm is being down about 20% from the prior year. Have flat attendance, plus or minus 5%, is considered great.
In the face of these statistics, Wedding MBA, in its second decade, has grown by leaps and bounds. Approximate attendance has tracked a consistent upswing in the last few years.
The conference’s final year in Phoenix, ten years ago, hosted about 350 people. This year, the Las Vegas conference should see about 4000.00
There are many reasons for this consistent climb in attendance, but it does contrast to other hospitality and wedding industry conferences. Industry-specific content on Monday has been a major factor in the last couple of years.
Wedding MBA: ANALYSIS AND OPINION
Moderate conference price, good airline access to Las Vegas, and rock bottom hotel prices are all helpful. A great assortment of national speakers and enticing session topics are of great importance. However, there is still the nasty business of committing 4-5 days away from one’s own business that asks for a strong belief that there is value in making the trip.
I assert the vast majority of attendees, no matter how successful, bring an open mind. They bring the desire to acquire at least one new, significant strategy, a piece of information, or technique that will provide fresh perspective or skill to vault their business to a higher level.
Having a standard of looking for one new bit of knowledge is NOT a matter of low expectations. The more success and experience one has, less presented information is new. Much of it feels recycled and unsatisfying.
Yet, sometimes that recycled idea, with a fresh approach, may set off sparks. An absolutely new technology, strategy, product, service or marketing avenue, properly applied, can open entirely new vistas for a business.
It is a privilege to make presentations to a sea of open minds at Wedding MBA. Along with my fellow presenters, exhibitors, and attendees, I’m certain we can move-the-meter toward immediate wedding prosperity for industry businesses.
If you’re not already registered, change your plans, and be at Wedding MBA. We’ll make room.
FYI: I will be making two short, WedTalk presentations on Wednesday morning, October 4th.
The Wedding Marketing Authority