How much money did you spend last year, ‘per wedding booked?’
If you don’t know it, off the top of your head, you need just two statistics to compute it.
- The total number of dollars spent, specifically, on wedding marketing.
- The total number of wedding events, booked.
Just divide item 1 by item 2, and the result is the wedding marketing dollars spent for each booking.
Is it lower than you expected, higher, or about what you thought? Now that you know the number, how are you going to use the information? We’ll have some ideas. Check back.
The Wedding Marketing Authority
The Wedding Marketing Blog