When I was a National Board Member with NACE (National Association for Catering and Events), I became aware of the CIC (Convention Industry Council).
CIC is an ‘association of associations‘ – “Advancing the Meetings, Conventions, Exhibitions, and Events Industry.”
A visit to the CIC website gives you a crash course in the ongoing projects and initiatives derived from member organization collaboration. These actions better unify the industry and serve its customers. The CIC list of member organizations has grown, dramatically, since its inception.
The ABC 20/20 Wedding Confidential has served as a catalyst for industry outrage. Wedding Industry voices have been heard from far and wide on blogs, websites and social media. However, they are a cacophony of disparate voices, not a unified voice, with one messages.
“I believe, for many reasons, it is time for the wedding industry to form a similar body to CIC, representing the collective interests of the wedding industry.”
Public Relations is a top priority. Generating other industry-wide issues and projects will not be a problem. Sorting them out, and acting on them will is the challenge.
An umbrella organization, such as this, will have members with overlapping/competing constituencies, viewpoints and priorities. That challenge that is a reality, to be met met. An organization such as this should inclusive throughout the wedding industry to have maximum impact.
As part of an outreach process, I registered the domains, WeddingIndustryCouncil.org and WeddingIndustryCouncil.com.
My goal is reach out to wedding industry leaders, membership organizations, and trade associations to gauge the interest in building a collective body. I hope to be overrun with ideas from others. We shall see what develops.
Stay tuned, and help spread the world.
There will be more announcements appearing… and soon!
In the meantime: Organize@WeddingIndustryCouncil.org
Wedding Marketing Expert