Creative companies, such as wedding planners/designers, floral designers, decor companies, bakers, lighting designers, etc., routinely have their content copied/duplicated/pirated.
For text-based content, CopyScape is recommended – as described in the context of this particular piracy story.
Some image-dependent businesses (such as the ones noted above) prefer/choose not to watermark their images to make theft less appealing to those taking shortcuts.
For those who might consider watermarking website or blog images, there is an excellent software option for Mac, called Watermarker.
Several key features include:
- Use custom text
- Use your own logo
- Resize Images
- Batch-process images
All of these features are useful. Batch-processing is particularly useful for photographers and other businesses that generate many images from a single event.
Watermarking is priced at $14.99 through Mac App store. I don’t have a Windows recommendation because I don’t use that operating system. However, I’m sure there are comparable Windows iterations of watermarking software.
To rewrite a quote, originally about Michael Jordan…
“When it comes to thieves, you can’t stop them, you only contain them.”
There is no foolproof content or image protector, but watermarking makes it much tougher. If you don’t have a concern about content or image theft, you should. See what your options are.
Wedding Marketing Expert