One Fool-Proof Way To Achieve Absolute Focus

absolute focusI’ve been working on a book project since late January, with a publish-date of 9/11/11. It is time to put on the afterburners, completing my drafts and edits, moving the book to an outside editor.

Just like you, I’m pulled in multiple directions. I have current projects, proposals, networking events, and other personal and professional obligation. Once again, I’m doing that extremely difficult thing: Taking my own advice.

Beginning this afternoon, through mid-day Thursday, I’m locking myself in a hotel room, laptop in hand, to do one thing: Work on, and finish, my book. That’s it. That’s all.

Will I do anything else during that period? Maybe 5% worth. I have a few phone calls I’m committed to. I will check email twice a day. That’s about it. I expect that my social media activity will be extremely light, bordering on non-existent during this period.

I am convinced, both in theory, and previous experience that, occasionally, it is highly effective to remove oneself from the noise of day-today business. For heavy writing, goal setting, business and marketing plans, isolation is a good thing.

Four days is just one more day than a three-day weekend. It’s about the same time frame as a full-blown conference. It’s three to six days shorter than a solid vacation. It is absolutely reasonable to dial down everything else, to focus on accomplishing one thing.

I have taken advantage of incredibly soft, weekday Las Vegas hotel rates, so I’m not distracted by spending big money. Amazingly enough, I working in a very nice hotel for a total price of $89.20 for the four nights. That’s not a typo.

That’s my plan and I’m sticking to it. I’ll let you know how it goes.

Could you use a few days of isolation? What would you focus on?

Andy Ebon
The Wedding Marketing Blog

10 Top Excuses For Not Posting To A Blog

Manual Typewriter

This is a flashback to last June, when this post first appeared. Judging by the reaction to yesterday’s post on the steady increase in business blogging, I thought this would be a logical follow-up.


A good blog, even a decent blog, is a wedding marketing goldmine. Offering a highlight reel of one’s business and observations on your involvement  in client and industry events does far more than feed the search engine optimization beast.

Writing quality posts enables you to present your personal and business personality, while shining the light on people, companies, and organizations you interact with. It positions you and your company as the thought leader in field, in your market, and beyond.

Yet, in spite of these substantial benefits, so many business bloggers are running on empty.

So, I present to you the 10 Top Excuses For Not Posting To A Blog

  1. Posting to Twitter is easier because there is a maximum of 140 characters, and I have a short attention span.
  2. I don’t have an original thought to write about.
  3. I’m too busy watching reruns of American Idol,  Jersey Shore, and World Wrestling Entertainment.
  4. It’s easier posting about my ham sandwich lunches on Facebook.
  5. I have so much business, I couldn’t possibly accommodate any more activity resulting from publishing a good blog.
  6. It’s been so long since I posted that I forgot my login and password.
  7. It’s more fun looking for the next shiny object than profiting from polishing the current shiny object, my blog.
  8. I’m thinking about going out of business, and I wanted to accelerate the process.
  9. To make sufficient time for blogging, regularly, I’d have to give up either shampooing my hair or vacuuming.
  10. I’ve come to the realization that I’m an undisciplined, lazy bum, who prefers undermining my success, rather than executing the tasks that will enhance my chances of success.

So what’s your excuse? Or someone you know? Stay tuned for Part 2 of this combination rant/guilt trip, and exposé of incalculable lameness-in-blogging.

Andy Ebon
The Wedding Marketing Authority

Andy's 2010 Wedding Marketing Plan: Implement My Own Advice

It can be said of many people, that we are better at giving advice, than taking it.

My career consists mostly, of public speaking, authority blogging, writing and consulting. Or as Monica Morgan would needle me, “Telling people how they are wrong, and how to fix it.”

Knowing what to do, and actually doing it, are two different things. As I nudge you to gather your thoughts and information from 2009, set aside a time for creating a 2010 plan, and putting that plan in writing, I’m going to participate.

I’m poised to implement my own advice. Some of the points that have made it to my agenda for planning are.

  • Updating my logo, and accompanying print materials.
  • Actively choosing which organizations and associations I will belong to, be involved in, and at what level.
  • Create a visible manifestation of organizations and associations, across North America, that I should target for speaking engagements. This will include national, regional and local conferences. — In fact, I’ve already purchased the cork board, map, and push pins for this purpose. Now, I’ll put an intern to work, for the research.
  • Having published a second book, and an eBook on DVD, a more thorough marketing plan must be developed.
  • Utilize the video recordings that I have in hand, to created a demo reel, snippets for the website, and snippets for promotional materials.
  • Employ the lists functions in Facebook and Twitter to more effectively focus on specific groups of people.
  • Utilize the recommendation function on LinkedIn more frequently to praise others, and hopefully, receive praise.
  • More consistently express thanks and acknowledgment for the people that assist me, in my work, and otherwise.

… I’ll stop there, for the moment.

The list is JUST a start. In brainstorming, and preparing, anything and everything that comes to mind, goes on the list.

The actually planning will assign priorities, timelines, and dollars to each of these elements. Some of them may not make the cut for 2010.

I believe that successful times mask all kinds of waste, inefficiency, and ineffectiveness. These are challenging times.

To have the most prosperous and enjoyable 2010, by serving the greatest number of wedding industry business professionals, through speaking, coaching, writing, and consulting, I have to take my own advice.

Implement a structure, written, marketing plan. There… I said it.

Will you be playing along?

Andy Ebon
The Wedding Marketing Blog

Writing some belated Thank You Notes

jet-skatesThe last three months have a been like a trip on jet-powered roller skates. Now that’s quite a visual.

Regardless, I’m behind on a number of well-earned acknowledgments. This afternoon, I intend to take care of that.

Do you have any uncompleted communications that merit a Thank You? Why don’t you join me in this 20-minute session and get caught up.

Andy Ebon
The Wedding Marketing Blog