Social Media Tactics: Blogging is THE Most Important

A few months ago, after a seminar, one of the attendees approached me and asked, point-blank:

“OK, Andy, what are the top three social media choices a local wedding business should make, in what order, and why?”

Social Media Tactics

As a small crowd gathered, I didn’t miss a beat.

  • Build and maintain a blog
  • Launch a YouTube Channel
  • Have an active business Facebook presence

Numbers 4, 5 & 6, just to stimulate discussion, were:

  • Google Plus (still too early to tell at that point)
  • LinkedIn
  • Twitter

I believe that Blogging is the single most important effort a small business owner can make. It enables you to publish a self-maintained highlight reel of  your business, write about your peers and clients, become a source for the media, attract prospects and entertain customers.

These days, blogging software, such as WordPress, has become a full-fledged CMS (Content Management System) that can merge your blog AND website. Even a blog that has just two new posts a week makes a major impact on SEO (Search Engine Optimization).

Four years ago, if a prospect did a search for a business, like yours, it is was important to found in the first three pages of Google (or other) Search Results… the Top 30. Why? Because 90% of people clicked on a result within the Top 30.

Today, 90% of clicks occur on the first page of search results, in the Top 7. Impatience, indeed.

I’m proud that if you searched with the keywords wedding marketing, today, my business would rank #1 & #2 out of 390 million results on Google. #3 is Wedlock Magazine, a publication I write for, every issue. Of course, the 390 million results are unimportant. What’s important is that The Wedding Marketing Blog shows up in the first few results. After the Top 10, it doesn’t matter.

When people look to find interesting content about products or services you offer, in the geographic area you service, they should find you! They should find interesting stories, perspectives, and a business personality differentiating you from the competition. At those kind of results are best found by blogging.

The plan goes like this…

  • Read other business blogs
  • See what you like and don’t like
  • Start a blog
  • Write, write, write… your writing will improve
  • After about 20 posts, publicize your blog
  • Keep writing 2-3 times a week
  • The results will rocket you past the competition
Now get busy!

Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog

Is your website media friendly?

  • video cameraA couple of months I ago, I suggested to my girlfriend, the lovely Jessica (a singer and vocal coach), that I wanted to redesign her website. “Why?” she asked, “People are finding me on the search engines. I’m getting clients. It’s working fine.”

    I wanted to redevelop her Las Vegas Vocal Training site on a WordPress platform, integrating a website and a blog, as one. She wasn’t convinced that it was necessary.

    Then, came the big idea. “I know you don’t see yourself as a blogger; however, you have a lot of good information and strong opinions. Watching American Idol seated alongside a singing coach is an interesting experience. Your observations, comments and stinging criticisms of the judges is incredibly informative. I think that if you wrote on a regular basis, and were as outspoken as you are when we’re watching the show, it would attract traffic to the site.”

    Now she was getting interested.

    The revised site is based on the same WordPress template as this blog. Showing Jessica how to blog was not particularly challenging.

    In the upper right hand corner of her website, I placed the following banner.

    The big payoff came far more quickly than either of us could expect. Last week, Jessica took a phone call from a TV reporter at FOX 5 TV, the local affiliate. The reporter wanted to do an American Idol related story, with a local hook. Searching for a Las Vegas vocal coach, vocal training or singing lessons would find her website in the Top 5 results on Google or any major search engine.

    Upon seeing the site, the American Idol blog category is immediately present. After a quick reading, Jessica got the call. After some discussion, they scheduled a visit to her vocal studio where FOX 5 will shoot portions of a lesson with two different students. Jessica will be interviewed, separately.

    The piece will probably air next week, and should be advance-promoted during American Idol and the following program, as a lead in to the 10pm local news.

    It is obvious that TV airing and video clip from this will be priceless for Jessica.

    Ask yourself this question:

    If local media (print, TV, radio, etc.) were researching a wedding industry story, in your category of business, would it be easy to find you? AND… Is there content on your site (such as bio, blog, photos) that would make it likely for you to ‘get the call?’

    The taping at Jessica’s studio will take place on Thursday, January 28th. I’ll report back on how it goes.

    Andy Ebon - wedding marketing expert

    Andy Ebon
    Wedding Marketing Expert
    The Wedding Marketing Blog