Wedlock Magazine sails into the sunset with 5-Star Webinar

Wedlock Magazine
Jayne Hallock

Wedlock Magazine Publisher, Jayne Hallock, elected to take another business path for herself. However, along the way, she made many good friends, and served wedding professionals with great effectiveness.

Wednesday night, January 9th, with a finishing flourish, Jayne hosted a webinar, showcasing presentations from five wedding industry professionals.

  • Alan Berg,
  • Andy Ebon, Wedding University & The Wedding Marketing Blog
  • Tammy Elliot, Perfect Wedding Guide
  • Meghan Ely, OFD Consulting
  • Sonny Ganguly, WeddingWire

Participants gathered, online to soak up the presentations and ask follow-up questions on a variety of wedding marketing topics.

On a personal note: I appreciate the privilege of being Wedlock Magazine’s sole columnist. When I asked for direction, Jayne said, “I just want Andy to be Andy… Let it fly.”

That’s music to a writer’s ears.

Thanks Jayne…  Wishing you nothing but the best!

Andy Ebon - signature



Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

Social Media Tactics: Blogging is THE Most Important

A few months ago, after a seminar, one of the attendees approached me and asked, point-blank:

“OK, Andy, what are the top three social media choices a local wedding business should make, in what order, and why?”

Social Media Tactics

As a small crowd gathered, I didn’t miss a beat.

  • Build and maintain a blog
  • Launch a YouTube Channel
  • Have an active business Facebook presence

Numbers 4, 5 & 6, just to stimulate discussion, were:

  • Google Plus (still too early to tell at that point)
  • LinkedIn
  • Twitter

I believe that Blogging is the single most important effort a small business owner can make. It enables you to publish a self-maintained highlight reel of  your business, write about your peers and clients, become a source for the media, attract prospects and entertain customers.

These days, blogging software, such as WordPress, has become a full-fledged CMS (Content Management System) that can merge your blog AND website. Even a blog that has just two new posts a week makes a major impact on SEO (Search Engine Optimization).

Four years ago, if a prospect did a search for a business, like yours, it is was important to found in the first three pages of Google (or other) Search Results… the Top 30. Why? Because 90% of people clicked on a result within the Top 30.

Today, 90% of clicks occur on the first page of search results, in the Top 7. Impatience, indeed.

I’m proud that if you searched with the keywords wedding marketing, today, my business would rank #1 & #2 out of 390 million results on Google. #3 is Wedlock Magazine, a publication I write for, every issue. Of course, the 390 million results are unimportant. What’s important is that The Wedding Marketing Blog shows up in the first few results. After the Top 10, it doesn’t matter.

When people look to find interesting content about products or services you offer, in the geographic area you service, they should find you! They should find interesting stories, perspectives, and a business personality differentiating you from the competition. At those kind of results are best found by blogging.

The plan goes like this…

  • Read other business blogs
  • See what you like and don’t like
  • Start a blog
  • Write, write, write… your writing will improve
  • After about 20 posts, publicize your blog
  • Keep writing 2-3 times a week
  • The results will rocket you past the competition
Now get busy!

Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog

Total Failure Begets Absolute Clarity

mocha-frappuccino-light-blended-coffeeThis morning I was off the a sluggish start and decided to invoke two24oz Mocha Frappuccino Lights at my local Starbucks to invoke both energy and focus. The result is this blog post… among other things.

Late yesterday, I presented a seminar for my friends at Wedlock Magazine: Google +… A First Look. It would not be unfair for any attendee to have labeled it a technical train wreck. The Go To Meeting webinar system failed in just about every conceivable way. This morning Wedlock Managing Editor, Jayne Hallock and I had a phone chat to revisit last night’s debacle.

Before I could say word-one, Jayne announced the new Wedlock policy about webinars: Going forward, there would be no ‘live’ presentations. Any slide + narration presentations would be prerecorded. Just press play, and follow the presentation with live Q & A.

Simplification and Back-Up Systems Rule: In the case of webinars, simplification is the correct answer. I’m in total agreement with Jayne and, though she could not have known it, I had already made the same decisions regarding live webinars vs. prerecorded webinars.

As a do-over for those that registered for the Google + webinar, I am recording a fresh take on the seminar, and Wedlock is distributing it, to those folks.

“It’s not a problem, until it’s a problem…”

“Who said that?” I said that. In fact, I’ve said that, repeatedly, over decades. There are many scenarios that fit that phrase. Here are just a few… some with dreadful possibilities.

  • Drive without a spare tire.
  • Don’t carry insurance (fill in any type… liability, flood, fire, auto, etc.,).
  • Don’t back up your computer hard drive (automatically & regularly, on-premise AND off-premise).
  • Require live internet connections for a presentation.
  • Use a wireless microphone without having a hardwire mic as a back up.
  • Expect that any online mapping software will work, flawlessly.
Here’s the thing. Whether these scenarios are our responsibility or delgated to another person, or company, mistakes still reflect on us… You, me, and whoever else is involved.

Simplicity and Redundancy

This is not the name of a dance team. These are my two watchwords. I’m going to tattoo them on the inside of my eyelids.

Now, I challenge you.

  • What risks are you taking, unnecessarily?
  • Have you fallen into bad habits without realizing it?
  • Are there checklists and procedures that are being ignored, because ‘there have been no issues’.

There is no perfection… but one should be able to avoid major failures by intelligent planning, simplicity, and redundancy.

Share a failure… explain how it could have been avoided… and save someone from a similar disaster.

Andy Ebon - signature



Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog

Google Plus Wedlock Presents

Google Plus WedlockWedlock Magazine has asked me to conjure up a seminar about Google +. Maybe you’ve heard about it… after all, it has over 25 million people involved in its Beta Testing.

The Webinar Agenda…

  • How does Google+ differ from Facebook, generally?
  • Is Google+ pure social media or more business oriented?
  • How will the ‘Circles’ feature of Google+ help me organize the various connections in my universe?
  • How does Google+ tie in with its other products and services?

Make sure you join us! Ask questions to Andy directly, and find out IF – and how – Google Plus is worth incorporating your marketing plan.

The time? Depends on where you are… 4pm PST, 7pm EST

EDITORS NOTE: Wedlock Magazine ceased publication, 1/9/13

Andy Ebon - signature



Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog