In-House Banquet Brochures: Bride & Groom take center stage. How prospects/clients are affected by the marketing process, and what their ‘best interests
In yesterday’s post, I wrote about the transition from vinyl records to compact discs in the second half of the 1980’s. Since then, there has been another transition to digital files, such as mp3’s
The problem with wedding ads is not the publications. Print advertising for weddings is NOT dead. But copywriting seems to be on life support.
When I look through local wedding publications, I’m frankly struck by the poor construction and creativity of print ads.
The most predominant weakness in print ads is the headline, or complete lack of headline.