I took a call from a wedding professional. In a matter of fewer than 30 seconds, I was incredibly annoyed. He asked me what seemed like a simple question: “What’s a reasonable conversion rate for visits to my website?”
Since early 2008, the business of conferences has been in a funk (that’s a technical term). In the hospitality industry. Generally, when speaking with conference producers, one hears that the norm is being down about 20% from the prior year. Have flat attendance, plus or minus 5%, is considered great.
Since returning from three and half weeks of business travel, for speaking, I’ve been in a somewhat contemplative state. I admit to having tuned out most of the ‘debt ceiling debate’ while on the road.
Once upon a time there was a bride named Goldie. She had met her prince charming and couldn’t wait to start the process of planning her wedding. She stopped at a bookstore and came home with a pile of wedding magazines. Goldie was inspired.