A funny thing has happened during the stampede to online social media… many of the burgeoning masses are showing visible signs of a business/personal identity crisis.
My friend Bob Swartz is always amused by the/my saying, ‘When the only tool you have is a hammer, everything looks like a nail.’
One online tool that has multiple uses is the 140-character text message. A few of the ways you can use 140-characters from your cell phone or your computer are:
- Text (Instant Messages)
- Pinterest page
- Videos on YouTube
- Status updates on LinkedIn
- Status updates on Facebook
- Updates on Twitter
- … fill in your choice of other online social media
There is one big problem. All online social media are not created equal. In clearer terms, although 140-character texting is the same mode of updates, each of these sites has its own specific use.
There are excellent tools, such as ping.fm, that allow you to make multiple updates, simultaneously; however, if you use ping.fm without thinking you exacerbate the problem.
Breaking it down.
- LinkedIn use is roughly 80% business – 20% personal
- Facebook, has grown its business sector, dramatically
- Text messages by phone are person-to-person
- Tweeting on Twitter is a single message that reaches all of your followers. You can also Tweet, directly, to one or a few people who follow you.
Bad habits from email and message boards seem to have continued into this generation of technology. On Twitter, the same people who hit reply-all, instead of reply, often send a Tweet to their entire following, when they should be responding to an individual.
The same people who post a public rant on a message board, often do the same thing on their status line on LinkedIn or Facebook. once you do that, you can’t take it back. If your audience is both business and personal, it looks like we’re peering into your thought bubble. Trust me, the world does not need to know everything. You might as well just howl at the moon.
When you write in any medium, remember who your audience is: Business, personal, all, a few, just one. If you fail to understand the subtleties, often enough, people will tune you out, unfollow you, unfriend you, disconnect from you, and generally think you’re unfocused and self-centered.
Whether business or personal, write for your audience, period.
Wedding Marketing Expert
The Wedding Marketing Blog