Social Media Identity Crisis

A funny thing has happened during the stampede to online social media… many of the burgeoning masses are showing visible signs of a business/personal identity crisis.

My friend Bob Swartz is always amused by the/my saying, ‘When the only tool you have is a hammer, everything looks like a nail.’

One online tool that has multiple uses is the 140-character text message. A few of the ways you can use 140-characters from your cell phone or your computer are:

There is one big problem. All online social media are not created equal. In clearer terms, although 140-character texting is the same mode of updates, each of these sites has its own specific use.

There are excellent tools, such as ping.fm, that allow you to make multiple updates, simultaneously; however, if you use ping.fm without thinking you exacerbate the problem.

Breaking it down.

  • LinkedIn use is roughly 80% business – 20% personal
  • Facebook, has grown its business sector, dramatically
  • Text messages by phone are person-to-person
  • Tweeting on Twitter is a single message that reaches all of your followers. You can also Tweet, directly, to one or a few people who follow you.

Bad habits from email and message boards seem to have continued into this generation of technology. On Twitter, the same people who hit reply-all, instead of reply, often send a Tweet to their entire following, when they should be responding to an individual.

howl

The same people who post a public rant on a message board, often do the same thing on their status line on LinkedIn or Facebook. once you do that, you can’t take it back. If your audience is both business and personal, it looks like we’re peering into your thought bubble. Trust me, the world does not need to know everything. You might as well just howl at the moon.

When you write in any medium, remember who your audience is: Business, personal, all, a few, just one. If you fail to understand the subtleties, often enough, people will tune you out, unfollow you, unfriend you, disconnect from you, and generally think you’re unfocused and self-centered.

Whether business or personal, write for your audience, period.

Andy Ebon - wedding marketing expert

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

Facebook DOUBLES to 200 Million users in 8 months

facebook-logo

Here’s a statistic that should get your attention. Facebook, the online social community has rocketed from 100 Million users to 200 Million users since August 2008.

For the uninitiated, Facebook started as a strictly social community, but has added an array of business features in the last few months. Recently, I asked the question, “Should you consider advertising on Facebook?.

While that still may be an open question, I think it’s incumbent upon any reasonable person who is not signed up for a Facebook account, to do so now. If you’re signed up, but not active, then get active. If you’re active, socially, then begin to look at the business features for wedding marketing.

I can’t predict the long term future of Facebook, but I can see what the immediate trend is. If you’re a wedding marketer, I’ll see you there…

Andy Ebon
The Wedding Marketing Authority

John Michael Cooper: Not your mother’s wedding photographer

I met John Michael Cooper (AltF Photography) in January 2001 at Bridal Spectacular, a Las Vegas bridal show. He’s not your mother’s wedding photographer. Can you say, “Trash the dress?”

John and his wife, Dalisa, are not shy about saying that their approach isn’t for everybody. In fact AltF may be a match for only 1 or 2% of all wedding couples. And that’s fine.

barrow-parker4

While most wedding photographers take a journalistic approach to documenting a wedding, John Cooper has a unique, creative, and visually striking style of photography.

Unique is one of those overused clichés, like perfect. However, in this case it applies. Photography from AltF is a rare bird. In Seth Godin‘s terminology, it’s a purple cow.

John Michael & Dalisa Cooper
John Michael & Dalisa Cooper

His eyes doesn’t just see something differently than you and I do. John is able to meld the persona of the bride and groom into unusual context with stunning backdrops, that are pure art. Thee images demand a caption, they tell a story and speak to inner thoughts and are simply remarkable.

Now, I’ll toss in another word I don’t use much; Genius

In a wedding industry where businesses worry about price points, bottom feeders, and being slightly better than their competition, John and Dalisa Cooper have light years of separation from their contemporaries.

Do they still have to do wedding marketing, like everyone else? Some. But once you’ve seen their work, you won’t confuse it with any other photographer.

When creativity meets technical skill and is combined with hard work, you get a result that rocks.

How about you?

  • Does your result rock?
  • Do people immediately see the difference between your product/service and the competition?
  • Are you in the top 1 or 2% of your industry?
  • If not, what are you doing to create that separation?

One more adjective: Jaw-dropping. Go to the AltF website, take your time, and take away a little inspiration for higher aspirations.

Andy Ebon - wedding marketing expert

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog