Is Quality Control Decline Killing Your Wedding Business

quality controlQuality Control is a soft phrase with devastating meaning. In the wedding industry. It’s easy to operate in a bubble, serving the masses; unaware your company is falling behind in a competitive race.

People hear what they see: Step away from your work and see it from the audience view, in context with the entire room. Your work: wedding cake, floral design, table setting, chair covers and linens, up lighting, bandstand, DJ console and speakers ahould ALL be part of a cohesive presentation.

Attire for set-up and/or performance is just as important. Looking sharp is not a costly option, and it creates an instant positive awareness of your company in all situation.

The Details

There should be no distractions to the eye. Cables and cords should be buttoned down, neatly. All wedding professionals should be aware of interaction with other pros, and work together to keep the visual appearance of the event, clean and beautiful.

When was the last time you dropped in before or during an event, unannounced? Did the staff suddenly panic? And why were they so panicked?

You can also employ aspotter to drop by, anonymously (with client/venue permission) and take a look. Expect the utmost in your staff. Hopefully, you’ll catch them in the act of doing everything right. If not, take the opportunity to refresh best practices.

Clear communication, ongoing training, solid standards, and spot checking are all important. You should never be too busy to employ them.

It’s not just about your company. It’s teamwork among all professionals serving the wedding couple and their guests.

Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog

Facebook Removes PERSONAL PROMOTED POSTS option

Facebook-dislike-buttonAt the Wedding MBA Conference, last week, I made a presentation on blogging, asserting it should be the foundation of every wedding businesses’ online marketing program. I referenced an article I’d read, which said (paraphrasing)…

“Would you rather own your social media platform or rent it?”

The point being, you can post to your heart’s content, about whatever you think is relevant and important, on your blog. However, when using other platforms, such as Facebook, Twitter, etc., you are subject to changes in their policies and rules, often made overnight and without warning.

In the words of Tony Kornheiser,

“I believe I had that right!”

Almost on cue, Facebook removed the option to Promote a post, at a price of $6.99. For those people who have been using a Facebook personal page for business purposes, you have been left high and dry. Early in the year, business owners were first mystified, and then enraged, and their reach on Facebook updates took a decided downturn.

Over time, each time Facebook tweaked their algorithms which determine who sees your update, the raw percentage dwindled. By early 2014, only 6-7% of your Facebook friends were getting your updates on their news feed. Now, GETTING THEM doesn’t mean SEEING THEM. The news feed flies by, and friends may or may not see them.

Facebook was presenting us with news feed of organic, promoted and sponsored updates. In simple terms, with dwindling reach, you presented an opportunity to buy back visibility to the friends YOU ACCUMULATED , often over a long period.

Congratulations! The rug has officially been pulled from beneath your feet.

blog-blocks-2I have insisted, over several years that using a personal page for business would be fine, until Facebook decided to pull the plug. And, at that point, it would be smart to have a business page, up and running.

In my mind, many of us have been in denial about the ongoing benefits of FacebookIf you build a business page on Facebook, that’s a good move; however, you still have to pay to BOOST your updates, there.

The stronger move is to build and support a business blog (or fortify an existing one) and attract an audience, directly, and with various Social Media platforms as leverage, in this effort.

This post is not an “I told you so”

It simply points out a significant change in Facebook marketing, and suggests that each business look for more stable ways to share its news and marketing messages.

NEXT PREDICTION: Facebook will freeze personal pages being used, primarily, for business purposes.

Andy Ebon
The Wedding Marketing Authority

W E D D I N G W I R E
Education Expert

Why Facebook Is Driving Wedding Businesses Nuts

Why FacebookWhy Facebook – In a few days, I’ll be speaking at NAWP in Naples, Florida. I’ll be presenting the keynote address and giving a breakout seminar: Facebook: Up To The Moment. I have resorted to this title for my Facebook seminar(s) because it is changing, by the day.

Since the release of Google+, the heat is on Facebook on several fronts. In fact, I gave a Facebook seminar last Friday (with a Google+ primer, included) and found myself saying this:

“Your question about that feature is perfectly logical. Thought it doesn’t exist now, I have no doubt that will change.”

With Google+ now available to anyone AND Facebook making significant changes in its news feed and other features, it seems I got that right!

So, I am back-to-the-drawing-board to include the latest updates, to make certain that my seminar is, indeed, Facebook: Up To The Moment. 🙂

The rapid changes are driving wedding industry business out of their minds. Not, mind you, because most of the changes are not positive, but because it simply hard to keep up.

Andy Ebon - signature

 

 

Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog

Tobago Truly Romantic – A Wedding Business Symposium

Tobago: Truly RomanticDestination Weddings are on the rise, and the Island of Tobago is hosting a wedding business symposium, Tobago Truly Romantic, to elevate its visibility.

Tobago Truly Romantic

July 18-20, Tobago: Truly Romantic is hosting a multi-purpose conference. The event will showcase the destination, its culture, venues, and services, and provide education for both locals and attendees from outside the country.

The presenter list is a highlight reel of international speakers.

  • Guy  Britton ~ Publisher,  Bonnier   Corporation   (Destinations   Wedding   and   Honeymoons  Magazine)
  • Jacqueline  Johnson ~ President,  MarryCarribean.com
  • Andy  Ebon ~ The  Wedding  Marketing  Network, The Wedding Marketing Blog
  • Richard  Markel  ~  President,  Association  for  Wedding  Professionals  International
  • Kerline  Docteur ~ Joie   de   Vie   Weddings   &   Events   and   the   Association   of   Bridal   Consultants
  • Brooke  Laffan ~ Executive  Travel  Director,  Bridal  Guide  Magazine
  • Natalie  John ~  Founder  &  CEO,  Dreamy  Weddings, and  Tours  (St  Lucia)
  • Dave  Cecco ~ President,  Total  Vacations  (Canada)
  • Helen  Doyle ~ Perfect  Weddings  Abroad  (UK)
  • Avion  Hercules ~ Marketing  Manager,  Division  of  Tourism  &  Transportation,  Tobago   House  of  Assembly

Both the conference itinerary (pdf) and registration form (pdf) are available for download.

If you’re doing business in the Caribbean, it’s not too late to attend Tobago: Truly Romantic.

Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog