I continually campaign against phony awards programs of all kinds. I first wrote a blog post about phony awards in December 2008, and then again in September 2009. As well, I wrote an article in Wedlock Magazine, too.
One annoying offering comes from the U.S. Local Business Association. In searching Google for the U.S. Local Business Association, it’s clear I’m not the only person annoyed by this practice. There are plenty of articles chastising the practice, generally, and this organization, individually.
Pictured on the right is a web image from a local Las Vegas florist, Wild Orchids. In 2008, they bought a different category: Florists and Events (Pictured on its About Us – screen).
Here’s the thing: In briefly reviewing their website, Wild Orchids looks like a credible business. Maybe they are. Maybe not. But when a company displays a phony award such as this one, people are less inclined to become a customer.
Instead, I’m inclined to poke fun at them, until such time as they remove the phony awards from their website (updated, 7/2/15 – Wild Orchids no longer exists. Either the domain or business or both have changed).
If you have people in your market spreading baloney, disguised as achievement, my advice is to needle them until they crumble from embarrassment. It’s only fitting.
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