Website Music

website musicIt occurred to me, today, that some people must live in a bubble… or perhaps it’s a state of denial.

There are few absolutes in web design, but guidelines about automatic loading music fall into simple category. Things you shouldn’t do, ever!

This morning, I was working through my new Twitter followers; deciding who to follow back, who not to follow back, and those to block. I look through all the would-be followers to see what they do, briefly, to see if they are a good fit. If there is an incomplete profile or something seems off, I look at their Twitter profile and website.

Website Music music sends people packing…

This is not news. It was a bullet point in seminars I presented, a dozen years ago.

The reason is simple. Many brides  do some of their surfing at work; stealing time from their employers. When music starts playing, their ‘personal use of the computer’ at work becomes obvious and dangerous. They will click out of your site, never to return.

I know…. some people have never gotten anything but praise for the music on their site. That misses the point. The praise, usually comes from the people surfing from home or in private situations. I’m sure they’re thrilled.

Statistical tracking for major wedding industry websites and small business, too, show a big spike in viewing during midday (11am – 2pm).

There are still some businesses who haven’t gotten the memo on website music use. If you have a peer who still uses auto-loading music, whisper in their ear and tell them to knock it off. 

It’s costing them money… even if their website is otherwise beautiful. They’ll thank you for telling them the truth, eventually.

Andy Ebon - wedding marketing expert

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

Twitter followers: Why I don’t have 15,000 (7500+ will do)

Twitter FollowersTwitter followers, like Facebook friends, LinkedIn connections, or Pinterest followers is NOT simply a numbers game. I can hear you giggling in the distance. REALLY!! It’s NOT just a numbers game!

I know, it seems counter-intuitive to hear that anyone who has just passed 7500 followers on Twitter, is trying to play it down. Actually, I’m not trying to play it down. There is a different number, far more important to me. It’s 95%

My Twitter presences is tightly framed. It’s about WEDDING MARKETING, and connecting with wedding industry people in the English-speaking world. A while back, someone asked me, jokingly, “Why limit yourself to the English-speaking world?” Easy answer, unlike my mom and dad who spoke eight and three languages, respectively, I didn’t get the language gene. I’ve still got a lot of territory to visit in English-speaking countries.

In the headline, I reference the number, 15,000. If I retained every follower, I’d have 15,000 or more, in total. I reject about two out of three. 

Here are some reasons and profiles for rejection:

  • No logical reason for connection: a plumber in Wichita has no reason for following me or vice versa.
  • No multi-level marketers or get-rich quick businesses.
  • Profile states a large number of unrelated interests and hobbies, but no purpose.
  • No headshot or company logo
  • No website address
  • No Tweetaholics: A disproportion of posts to followers. (i.e. 27,000 posts; 172 followers).
  • … and there are more reasons… to many to list.

Except for a scant 5%, or fewer, made up by friends, musicians, and smattering of others, the 95% are exclusively wedding and hospitality industry types, including media.

Anyone who visits my Twitter page and looks at who follows me, OR who I follow, recognizes that I’m there for a single purpose, wedding marketing.

Whether your Twitter-universe is 750, 7500, or 75,000, it your relationships should be concise. Otherwise you’re wasting time and dealing with lots of digital noise.

If you have a Twitter account, have a reason for being there, and focus. Focus on who you follow, who follows you, and specific interaction.

Andy Ebon - wedding marketing expert

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog