LED Unplugged lights up Bridal Spectacular Bridal Show

LED UnpluggedA few years ago Kevin Cordova‘s primary business was DJ entertainment for weddings and special events. He let his creative juices flow and has built LED Unplugged, a company for lighting and event rentals. (Definition: an LED is a Light Emitting Diode)

His first business development came in the arena of wireless lighting design. Not simply renting dumb lighting, but intelligent LED spotlights, programmable in color and motion, to truly enhance a venue.

Over time, Kevin has built a lounge furniture division and a cottage industry in beautifully lit antique letters. He continually develops adjunct elements that create special focus within events.

Last weekend, LED Unplugged was in the center of everything at Bridal Spectacular, Las Vegas’ top bridal show. For several years running, Kevin has created a special lounge area for the show. Never the same design, twice.

This year’s lounge area featured furniture, antique letter lighting, and an overarching color theme and design elements. It used both the space and height of the allotted floor space, creating a buffer area, between the exhibitor booth area and fashion show stage and seating.

Photos by Alicia Purdum, Orange Soda Photography
Photos by Alicia Purdum, Orange Soda Photography

Click image to enlarge view

The picture (above) taken by Orange Soda Photography is presented as one image, but is actually stitched together, East and West positioning. They faced each other on the lounge floor, spelling out, WILL YOU MARRY ME? 

Not only was the lounge themed in pink and white, even Kevin was in a white suit, with pink accoutrements.

To give you a sense of scale and perspective we also feature a photo taken by Adam Frazier Photography, with the assist of a cherry picker.

Photo by Adam Frazier, Adam Frazier photography
Photo by Adam Frazier, Adam Frazier photography

Click image to enlarge view

You would think that would be plenty of involvement, but Kevin has a trade show booth, and was hired by many fellow exhibitors to provide accent lighting to enhance their booth presentations of all kinds.

Lots of wedding show exhibitors do excellent work. Kevin Cordova has found a way to be helpful, ubiquitous, and stay several steps ahead of the competition. When businesses and wedding couples work with Kevin, they are not just renting gear; they are getting the benefit of outstanding design creativity.

Oh… you won’t see behind the DJ booth any time soon 🙂

Acknowledgments: Thanks to Orange Soda PhotographyAdam Frazier Photography, and Bridal Spectacular.

Andy Ebon

 

 

Andy Ebon
Wedding Marketing Authority
The Wedding Marketing Blog

Annie’s Gourmet Italian Restaurant Version 2.0

In the kitchen with Grandma Cungie and Annie
In the kitchen: Grandma Cungie & Annie

In late 2009, Annie Payton, CPCE, opened Annie’s Gourmet Italian in Henderson, Nevada. She did so, on the heels of being laid off at Reflection Bay, a golf and event venue… as Greater Las Vegas descended into considerable recession.

The cozy, home-style Italian restaurant had its share of successes and challenges. To move into a fresh success-cycle, Annie considered the options and decided to pursue a new location, doubling seating, upgrading from beer and wine to a full bar,  and adding gaming machines in the bar (The Lost Weekend Bar).

The Lake Las Vegas Marina continues to call on Annie’s as a preferred vendor for its weddings and parties on its yachts. This relationship provides a base of activity for Annie’s off-premise services.

Annie's Gourmet Italian
Ookie

The pet-friendly patio was a highly-appreciated feature of the original Annie’s location. During regular business hours, customers were free to bring their 4-footed friends. The area was sufficiently large to accommodate special events, too.

In searching out a new location, Annie launched a new outdoor space, Ookie’s Garden Pet Friendly Patio.

Achieving Superhero Status

Pasta Primavera
Pasta Primavera

Anyone who has built out a business, from scratch, or expanded/remodeled their home, will tell you about running the gauntlet. In Annie’s case, she continued to operate her original location, while overseeing construction of the new location.

The confluence of contractors, inspectors, hiring and training new employees, and long work days were a taxing experiences. All of these while maintaining a going concern at the original restaurant location. Annie pushed on… 

With a seemingly unending string of ‘surprises,’ on all fronts, Annie pushed on.

The Grand Opening Has Arrived

Enjoy a cocktail! at Annie's Gourmet Italian
Enjoy a cocktail!

Monday, May 19th, is the Grand Opening of Version 2.0 of Annie’s Gourmet Italian. Ribbon cutting by Henderson Mayor, Andy Hafen, and dinner service, beginning at 4pm.

Beginning with the Grand Opening, Annie Payton will lead her staff and customers into a new era. Annie is a soft spoken and spirited leader. She lives in the present and future; for her employees and customers. And those qualities are the soul of her business.

If you live in Greater Las Vegas or have occasion to visit, make it a point to enjoy a meal at Annie’s. You’ll not only eat well and enjoy family-style surroundings, but see the end result of incredibly hard work from everyone involved.

 “La Vita e Bella!” (Life is Beautiful!)

Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog

Classic Party Rentals files Chapter 11 Bankruptcy

classic-party-logoClassic Party Rentals in Final Stages of Completing Sale Agreement That Provides Strong Foundation for the Future

To Facilitate Agreement, Classic Voluntarily Files for Relief under Chapter 11. $20 Million in DIP Financing; Company to Operate Business as Usual

“LOS ANGELES, CALIFORNIA — FEB 14, 2014 – Classic Party Rentals, the nation’s leading event rental and services provider, today announced that it has signed an agreement through which substantially all of the business of Event Rentals, Inc. and its subsidiaries, d/b/a Classic Party Rentals, would be acquired by a newly established entity owned by the Company’s current lenders. (Download the entire Press Release)”

NEW, ANALYSIS and OPINION

In the event industry, reading news such as this, may cause you to utter “Uh oh…”

There is a dedicated website, ClassicTransaction.com, to explain the details for both Vendors and Clients. The site even contains a Glossary Section, so those without a law degree can understand the terms.

Here’s one word: DIP

DIP is an acronym for Debtors in Possession.

The press release is an amalgam of facts and spin. Depending on your point of view and/or involvement. If all goes well, the company survives their bankruptcy, with the fewest challenges, and we live happily ever after.

I wouldn’t wish this process on any business, its ownership, employees, clients or vendors. No matter how positive the explanation, there is an underlying uncertainty.

Whether you are involved, directly, or simply a member of the industry, I urge you to visit ClassicTransaction.com and follow ongoing industry news. Personally, I’m curious to better understand how/why Classic Party Rentals reached this precarious position.

  • Was it too much optimism, accompanied by badly timed expansion?
  • Was it poor management?
  • If bad decisions have been made, in retrospect, how could the company have made better choices? (I assume they would have made different choices)

Stay tuned!

Andy Ebon - wedding marketing expert

Andy Ebon 
The Wedding Marketing Authority
The Wedding Marketing Blog