Hashtags and Ham Sandwich Marketing

ham sandwich marketingAs I was reading every possible book and resource on blogging, I came across the great title: No One Cares What You Had For Your Lunch: 100 Ideas for your blog. It turned out to be one of the most important marketing lessons, about blogging, micro-blogging (Twitter), social networking (Facebook), and business networking (LinkedIn).

Now, we add the posting of nonsense hashtags to Twitter and Facebook to a long list of pointless activities. And not just nonsense hashtags, but many, on a single post. Don’t think it looks hip or smart, momentarily, but there is no upside impact, particularly on Facebook. In fact, the reverse is true.

Each HASHTAG should have a purpose…

The essence: In all forms of advertising, marketing, social media, and networking you are vying for people’s attention within brief and/or limited time constraints. It is important for your words and images be pithy, crisp, motivational, interesting, and memorable.

To rambling about topics which don’t pass the ‘Who cares?’ test is not just a waste of a reader’s time, it increases the likelihood they will tune you out in the future.

Facebook offers many options for people to lessen your presence, including demoting you to acquaintance status or turning off the appearance of your updates in their news feed. So, with those choices (and others), to unfriend or block someone and likely offend them; you can simply silence them.

Just what is Ham Sandwich Marketing? It is my buzzword phrase, inspired by the aforementioned book. It is my notation of meaningless posts and status updates that are useless and annoying to everybody but the person who initiated them.

Example: “Just had lunch at Wolfgang Puck with Susie, Johnny, and Big Al.”

My response (Either mentally or actually, by Direct Tweet, Direct Message or Public Facebook Wall Post): “Did you have a ham sandwich?”

ham sandwichIt’s my not-so-subtle sarcastic way of nudging the poster or blogger with the subtext: “I read your item. Am I supposed to know who Susie, Johnny and Al are? Am I supposed be impressed you lunched at Wolfgang Puck. Why don’t just tell me you had a ham sandwich. That would be equally unimpressive and unnecessary?”

If you’re lunch was outstanding, take a picture of the ham sandwich. post about the freshly made Dijon mustard, the soft fresh-baked roll, and what variety of ham was involved. Then there is possibility of being entertaining. Otherwise, you’re just engaging in Ham Sandwich Marketing.

In today’s fast and furious world of communications, being boring is a big crime. Being irrelevant is a felony offense.

Don’t waste people’s time. Be interesting or be gone!

Andy Ebon - wedding marketing expert

Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog

Facebook is now the #2 most visited website

FacebookSocial networking dynamo, Facebook, has eclipsed Yahoo! as the second most active site on the world-wide web. Only Google has more visitors.

In a very short time frame, Facebook has achieved some staggering numbers.

  • 400 million users, worldwide
  • 140 million users, in the United States

Facebook continues to polish its user interface and add to its services, particularly for the business user. Its incremental improvements have had major impact.

There is a lot to learn from, here. So, what’s YOUR Facebook strategy?

Andy Ebon
The Wedding Marketing Authority

Investing 30 hours of time

Wedding Industry Professionals Association (WIPA)

Thirty hours of time, for two hours of networking probably seems out of proportion to the untrained eye. Not to my eyes.

Tuesday, I’m driving to the Fairmont Hotel in Santa Monica, CA to attend the second of two launch parties in Southern California, hosted by WIPA (Wedding Industry Professionals Association). Monday’s event was at the Sheraton, San Diego.

If you haven’t heard about WIPA, you should read my post from last week.

Here’s the thing. The main focus of my business is weddings. Wedding Marketing, precisely. The notion of a true nationwide association is important to the industry, and important to my business.

For me, joining is a no-brainer. Sending in a check is easy. I want to kick the tires. Meet the leaders. Feel the tone of the organization. Hear where it’s headed.

In the world of Amazon.com and YouTube, there is nothing quite like shaking hands, looking people in the eye, and listening to what they say. I feel strongly about that, so I’ll be driving to Santa Monica, attending the gathering, and hanging out, afterward.

Driving back to Las Vegas, Wednesday, is important, too. Because Wednesday night will be the Awards and Board Installation for the Las Vegas Chapter of NACE. If one were to attend only one NACE meeting, the entire year, this would be the one.

Online social networking has its place. Being face-to-face is even more important. And I’m in this industry for the long haul. What about you?

I’ll report to you about WIPA, in the next couple of days.

Stay tuned!

Andy Ebon
The Wedding Marketing Blog