For decades, I’ve considered the quandary of many wedding industry business owners who feel (in the vernacular) ‘disrespected.’
As a mobile disc jockey, many years ago, I often found myself answering the always-annoying question, “So, what’s your day job?”
Some time back, I posted a couple of animations about the feelings of Wedding Planners toward Bands, and Bands toward Wedding Planners. Each, taking the quintessential negative view of the other (as a class). The scenarios were stereotypical, and very funny. However, if you are a true professional, you might find them incredibly offensive, personally.
There is THAT word, professional. By dictionary definition, a professional is one who earns their living in a given line of work (paraphrasing, from several variations).
On the flip side, there are wedding industry people who work part-time, but do a ‘professional quality job.’
There are those who aspire to become a wedding professional, are learning their craft, and practicing it at some level.
And then there are ‘nonprofessionals.’ And that may simply mean they are untrained or inexperienced. Or, in the long run, may lack the necessary skill set or ambition to fully succeed in the wedding industry.
Jumping to the answer that this post asks:
OPINION: It appears in many wedding industry categories, that far too high a percentage of the wedding industry businesses (i.e. people doing the work) ply their craft on a part-time basis, without the current skills, or full-time aspirations.
Let’s be clear… if someone has a full-time career, and is doing ‘professional quality wedding industry work‘ as a part-time passion, good for them. My concern is with the vast number of people who dabble in mediocrity, or worse.
I have this discussion with various people, in assorted industry classifications, and, while the numbers may vary, the same points seem to come up.
- Barriers to starting a business and calling oneself ‘a professional’ are quite low.
- Brides are usually first-time, one-time, customer (for the most part) and are often overwhelmed by the planning process, and easily fooled into hiring substandard businesses… often when seeking the ‘best deal’ aka ‘the lowest price’.
- Collective industry ethics and understanding ‘what the other business does’ is an area of weakness. We often overlook issues such as : licensing, proper insurance, back up equipment, and the like.
The question you can answer is this: There seem to be a vast number of businesses, in the part-time group, that lack the aspiration to ‘take the plunge’ into full-time self-employment. I’m curious to understand why.
There are always issues about insurance or ‘security’. For me, those sound more like excuses, and not solid issues. Ask anyone who has been laid off from a large company about ‘security.’ They’ll tell you they had the illusion of security.
Is it the absence of the ‘entrepreneurial gene’? Or something else?
The temporary excuse is the economy. Weak!
I’ve answered my premise: Wedding industry businesses do not get proper respect, in the main, because to few of them are professionals or part-timers doing professional work.
- Do you see this situation, similarly, or perhaps another way?
- What will it take to motivate quality people to leap into the full-time arena?
Your answers, ideas, opinions, and musings would be appreciated.
Wedding Marketing Expert
The Wedding Marketing Blog