Twitter Strategy

twitter strategyTwitter strategy success varies from company to company, including industry, geography, and specific purpose. Here are just a few questions to challenge whether you focus on a specific set of results or tweeting at random.

  • Why are you tweeting?
  • Are you just repeating your blog posts, Instragram or the like? With what purpose?
  • Who are you choosing to follow, and why?
  • Are they following you back (and is this important to you)?
  • Who is following you?
    • Are those followers consistent with your purpose on Twitter, or do you welcome mortgage brokers in New Hampshire, plumbers in Tacoma, or Go-Go Dancers in Tampa as part of your tribe?
    • What message does this send to peers, prospects and customers?
  • twitter strategyAre you maintaining both a business and personal Twitter?
    • Do they really serve separate purposes?
    • Overlapping business and personal Twitter accounts MAY be justifiable, but if they are just redundant, it’s likely both wasting your time and spamming duplicate followers.
  • Are the # of Tweets and # of Followers in disproportion?
    • If you have 18,000 tweets, but only 800 followers, exactly what are you accomplishing? Do you have a plan for adding your next 2000 followers? Who and why?
  • Is anybody retweeting your tweets?
    • If the answer is ‘no’ or ‘rarely’, you should take that as a thumbs-down on the perceived value of your content.
  • Are you reading other people’s tweets and responding directly?
    • If someone tweets a question, do you have an answer?
    • Do you respond into the Twitter Feed or privately? Do you have a reason for choosing?
    • … or are you simply broadcasting…. ‘putting it out there’ and why?

These questions and thoughts are just the tip-of-the-iceberg. There are many social media tools. Twitter is wildly successful for some people, a diversion for others, and total time-suck for others.

Is Twitter working for you? Or do you need a Twitter Strategy Tweak?

Andy Ebon - wedding marketing expert

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

How To Annoy Twitter Followers

silly-twitter-iconMy post, How To Be Annoying On Facebook, struck a resonant chord with many readers. This post is the sequel, as it relates to Twitter.

Lately, I’ve been spending more quality time on Twitter. That has involved several, specific elements.

  • Making sure that I had created proper lists (categories) for my followers.
  • Making certain that all followers were categorized in one or more lists.
  • Stop falling into the trap of following the basic timeline and spend more time reading from the lists I had set up. (Note: my lists are private, for my eyes only, so you can’t see them. However, they are pretty logical groups… i.e. Photo-Video, Entertainment, Wedding & Event Planners, etc.,)
  • Block followers that have no logical connection to my world. My world is defined as 95+% wedding industry, and the rest are friends of all shapes and sizes. If anyone looks at my list of followers, it is clear that my focus is in the wedding industry.
  • Stop following people who are inactive on Twitter or have no logical connection to my world. Same logic as previous item.
  • If someone ReTweets one of my Tweets, I make an effort to thank them with a private message. I’m sure I miss some, but I try to thank everyone.
  • Make Tweets and ReTweets to my followers that have reasonable relevancy to a wedding industry professional.

Here is my complaint; two complaints, actually. Just like as with Facebook, Twitter users tend not to distinguish between what should be a direct message (private) and what is appropriate to Tweet to all of their followers. If I choose to thank someone, I send a direct message to that one individual; I don’t Tweet a Thank You to almost 5000 followers, unless there is a very specific, clear reason. Why would anyone but the individual I’m acknowledging care about a disconnected-thought?

howlingAnd, the logical companion to this is: When you choose to send a Tweet to your followers, nobody gives a hoot about your ham sandwich, soccer practice, or other innocuous nonsense. THAT is howling at the moon.

And… if a person is howling at the moon, the majority of the time, their followers (like me) will unfollow them. Or, in my terminology, they will be banished from the kingdom.

I know that people don’t intend to be annoying, but it’s truly mind-boggling how many are.

If you’re on Twitter, don’t be that gal or that guy!

End of rant…

Andy Ebon - wedding marketing expert

Andy Ebon 
The Wedding Marketing Authority
The Wedding Marketing Blog

Identifying TWITS on TWITTER

twitterParaphrasing Yogi Berra, “You Can Observe A Lot By Watching: What I’ve Learned About Teamwork From TWITTER.”

Over the last couple of months, I’ve spent a fair amount of time, exploring, observing, and attempting to understand the world of TWITTER. It’s a process of learning the dynamics, the technical aspects of interaction, and the etiquette…. and so much more.

Much like the first time you serve on a Board of Directors, one should mostly listen. Opening your yap, before you know the rules (written and unwritten), and you will be chomping on your foot.

So, I observe are Twits, Tweeting on Twitter.

Now paraphrasing Jeff Foxworthy, “You just might be a Twit, if…”

  • You drop F-bombs to all of your thousands of followers.
  • When you ReTweet, you fail to include the original reference or link.
  • When thanking an individual, instead of a direct reply, you thank all of your thousands of followers.
  • You actually think the person with the most FOLLOWERS actually wins something.
  • You think that ‘what-you-had-for-lunch’ is actually a worthy tweet.

If you didn’t understand most or all of this, then you’re only ready to follow a few people on Twitter and learn the ropes. You are NOT ready to Tweet.

Andy Ebon - wedding marketing expert

Andy Ebon 
Wedding Marketing Expert
The Wedding Marketing Blog