Unsubscribe from email newsletters, this weekend. You’ll thank me!

Email

A couple of weeks ago, I posted: How to benefit from fewer: Email subscriptions, connections, friends, and followers. That post is a summary of clerical cleanup meant to lighten your load.

I blocked some free time, yesterday, to just address email subscriptions. Over time, I had accumulated an incredible number travel news (airlines, Priceline, etc.,), technology updates, software updates, events updates, updates, updates, updates…

When I took a critical view of the subscriptions, one-by-one, I was appalled at how many were coming in that I set aside for future view… and never actually read. 🙁

Here is what I found when digging into my email.

  • For most of the subscriptions, simply unsubscribe. Or, if the sender gives you four options for news and promotional updates, downsize your subscription to the single most important choice.
  • For the few subscriptions that you you really believe are important, create an email rule, within your email software. That way, any particular news source can be routed to its own sub-folder, within a master folder, titled News or Reading. This method drastically cuts down in-box clutter
  • Three months later, you can visit your reading folders, again, and take a second look at what you picked for reading later. Then, prune a second time.
  • As a by-product, I found that many email notifications from Twitter, Facebook, and LinkedIn were going unread, because they were unnecessary. I simply went to these social media sites and updated my contact preferences, reducing email to what was truly important.

You and I are in an era of unlimited information and communication choices. If one went on sabbatical, just to read, in any form, you could never keep up with the geometrically expanding supply of knowledge.

Please report back if you put a dent in your inbound email clutter.

Andy Ebon
The Wedding Marketing Blog

Sales Impact Of A Positive Public Outlook

half-full-glassAs a general recommendation, I continue to suggest reading the local newspaper and/or weekly business periodical to continually assess the daily dynamics of one’s local business community and wedding industry economy. Once again, taking my own advice is tougher than it might seem.

In Las Vegas, reading about the precarious financial condition of casino/hotel giants, such as Harrah’s Corporation or MGM/Mirage, among others, is downright frightening. Understanding that the local community is experiencing a 10% unemployment rate now, that tens of thousands of jobs are hanging in the balance, and visitor/convention revenues have been trending down for a year, leaves one quite a tendency to see the glass as half-empty.

I have come to appreciate Las Vegas, as a living example of trickle-down economics. The convention, hospitality and destination wedding industry are largely tied to huge companies, and the small or micro-businesses are much further down the food chain. When big business catches a cold, small business catches pneumonia.

But there is another dynamic that has begun to occur. Many hard-working, bright small business owners have become reinvigorated by the gravity of the situation. They have taken a fresh look at their operations and marketing, are re-evaluating, and reconfiguring. As well, they are nesting with their peers. Yes, at association meetings and networking groups. But also in 1-to-1 and small group discussions, more like Think Tanks or Masters Groups. Sole proprietors benefit from this strategy, particularly, because high-powered counterparts service as sounding boards and substitutes for business partners.

pink-lv-wedding-cardConspicuous consumption (parties or celebrations) has fallen out of favor. Believe me, though, not every business out there is one-step-from-the-grave.

I strongly believe conspicuous optimism is always a good thing. If you’re hustling, working hard, and making sales, good for you. That should be cause for optimism. One can’t control what the mega-companies do. One can make the best of your business relationships, nurture them, network, develop fresh relationships, and don’t leave any lead hanging by a thread. Close the sale or figure out why the prospect became someone else’s customer.

In a time when businesses have closed, and some are on the brink, people want to do business with stable entities. An outward disposition of optimism, appreciation, and occasional excitement creates an imbalance in your favor.

Don’t work 24/7. Enjoy an occasional small celebration of sales victories. Maybe not for the biggest sale, but for making the toughest sale.

Most of all, don’t worry. Positive disposition, accompanied with focused action is quite a remedy.

What are you doing to be positive and take action? Share your wisdom, here, with a comment.

My glass is half-full, how’s yours?

Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog

Ready, Fire, Aim… Don’t Launch A Blog Before You’re Ready

Ready, Fire, Aim!!
Ready, Fire, Aim!!

Sometimes, I scare myself. When giving seminars on successful blogging, the attendees can leave both informed and heavily motivated. That’s the good news.

The bad news is many people jump-the-gun on blogging. Often, people appear to have more urgency than retention from my presentation. Here are some of the key elements that apparently need to be underscored. If you have overlooked any of these, please revisit them.

  • Your blog should be on the WordPress platform, hosted on the same server as your website. If you choose another blogging platform (including a free WordPress.com site) on a different server, you will miss a huge search engine advantage. Having the search engines view your site and blog as a single entity results in major league ranking improvement, in a very short time.
  • Write for your reader, not for your own ego. The comfort zone should be about 75% information and praise of others; 25% self-promotion. If it’s all about you, then it’s an online personal journal, not a business blog.
  • Read, read, and then read some more. If you haven’t jumped into a blog yet, don’t. First read lots of other blogs. Local competitors. Businesses in the same line of work in other markets. Other wedding industry businesses, anywhere (yes, if you’re a U.S. company, there is whole other English speaking world beyond the borders… Canada, England, Australia, New Zealand, Hong Kong, India, etc.,). See what is interesting to you, as a reader. Assimilate-the-different-approaches, and then develop with your own style.
  • Commit to a schedule you can meet: Twice a week, once a week… whatever. Being consistent is huge. If you can only post once per week with an occasional breaking-news-item, that’s fine. Don’t let three weeks go b y without a post. You won’t be perceived as serious about your blog (translated: your readers).

These are just the big gotchas. Blogging is not a sprint. It’s a marathon. Have a plan, a style, and a pace.

Andy Ebon
The Wedding Marketing BLog