Ready, Fire, Aim… Don’t Launch A Blog Before You’re Ready

Ready, Fire, Aim!!
Ready, Fire, Aim!!

Sometimes, I scare myself. When giving seminars on successful blogging, the attendees can leave both informed and heavily motivated. That’s the good news.

The bad news is many people jump-the-gun on blogging. Often, people appear to have more urgency than retention from my presentation. Here are some of the key elements that apparently need to be underscored. If you have overlooked any of these, please revisit them.

  • Your blog should be on the WordPress platform, hosted on the same server as your website. If you choose another blogging platform (including a free WordPress.com site) on a different server, you will miss a huge search engine advantage. Having the search engines view your site and blog as a single entity results in major league ranking improvement, in a very short time.
  • Write for your reader, not for your own ego. The comfort zone should be about 75% information and praise of others; 25% self-promotion. If it’s all about you, then it’s an online personal journal, not a business blog.
  • Read, read, and then read some more. If you haven’t jumped into a blog yet, don’t. First read lots of other blogs. Local competitors. Businesses in the same line of work in other markets. Other wedding industry businesses, anywhere (yes, if you’re a U.S. company, there is whole other English speaking world beyond the borders… Canada, England, Australia, New Zealand, Hong Kong, India, etc.,). See what is interesting to you, as a reader. Assimilate-the-different-approaches, and then develop with your own style.
  • Commit to a schedule you can meet: Twice a week, once a week… whatever. Being consistent is huge. If you can only post once per week with an occasional breaking-news-item, that’s fine. Don’t let three weeks go b y without a post. You won’t be perceived as serious about your blog (translated: your readers).

These are just the big gotchas. Blogging is not a sprint. It’s a marathon. Have a plan, a style, and a pace.

Andy Ebon
The Wedding Marketing BLog