WeddingWire Achieves Facebook Fan Milestone

WeddingWireCHEVY CHASE, MD–January 17, 2017–WeddingWire, Inc., the global leader for online wedding planning, is excited to announce that its Facebook page has surpassed one million likes from fans around the world. The first wedding brand to utilize Facebook Live, WeddingWire has seen a 39 percent increase in its Facebook fans over the past year and engagement on the platform has grown by 87 percent.

WeddingWire is proud to continue leading the wedding industry, while also inspiring, assisting and interacting with couples during their planning process through its social media channels and customizable social tools including wedding hashtags and Snapchat geofilters.

“Couples today rely more and more on online wedding planning tools, spending 80 percent of their planning time online, including on social media platforms and apps,” said Sonny Ganguly, CMO, WeddingWire. “Being the first-to-market wedding brand on Snapchat and Facebook Live, WeddingWire continues to be at the forefront of the industry, and our Facebook presence is an excellent example of how WeddingWire connects with today’s couples to help make wedding planning easier and more enjoyable.”

Just as with all of its social media platforms, WeddingWire’s Facebook page shares engaging content that both inspires and advises. From articles full of expert tips and advice to make planning as fun, seamless and painless as possible, to real wedding galleries and uplifting stories that provide some relief from the sometimes stressful situations planning can bring, WeddingWire’s Facebook page offers something for everyone no matter what stage of the planning process they are in.

Some of the most popular posts on WeddingWire’s Facebook page include: the “20 Best Wedding First Dance Songs That Aren’t on the Most Popular List,” “22 Things NOT to Say at a Bachelorette Party,” “Things Every Couple Should Agree on Before They Start Wedding Planning,” and “8 Things NOT to Do When Planning a Rehearsal Dinner.”

For more information on WeddingWire, visit www.weddingwire.com and follow WeddingWire on Pinterest, Instagram, Snapchat (@weddingwire), and of course Facebook for the latest in inspiration and wedding planning tips.

About WeddingWire, Inc.

WeddingWire, Inc. is the leading global online marketplace connecting consumers with event and creative professionals. Operating within a $200 billion industry, it hosts 10 million monthly unique users across its mobile and web platforms. Consumers are able to read over 3 million vendor reviews and search, compare and book from a database of over 400,000 businesses. Globally, it provides these businesses the technology they need to serve their clients through advertising, marketing and business management tools such as websites, payment processing, invoicing and contracts. Founded in 2007, the WeddingWire portfolio of sites serves couples and businesses across 15 countries in North America, Latin America, Europe, and Asia, making it the worldwide leader in weddings with brands including Bodas.net, Casamentos.com.br, Matrimonio.com and more. The company employs more than 800 and maintains global headquarters in Chevy Chase, MD and international headquarters in Barcelona, Spain.

Andy Ebon
The Wedding Marketing Authority

15,000 Twitter followers grow

silly-twitter-iconTwitter followers grow, like Facebook friendsLinkedIn connections, or Pinterest followers is NOT simply a numbers game. I can hear you giggling in the distance. REALLY!! It’s NOT just a numbers game!

I know, it seems counter-intuitive to hear that anyone who has just passed 15,00 followers on Twitter, is trying to play it down. Actually, I’m not trying to play it down. There is a different number, far more important to me. It’s 95%

My Twitter presence is tightly framed. It’s about WEDDING MARKETINGand connecting with wedding industry people in the English-speaking world. A while back, someone asked me, jokingly, “Why limit yourself to the English-speaking world?” Easy answer, unlike my mom and dad who spoke eight and three languages, respectively, I didn’t get the language gene. I’ve still got a lot of territory to visit in English-speaking countries.

In the headline, I reference the number, 25,000. If I retained every follower, I’d have 25,000 or more, in total. I reject about two out of three. 

Here are some reasons and profiles for rejection:

  • No logical reason for connection: a plumber in Wichita has no reason for following me or vice versa.
  • No multi-level marketers or get-rich quick businesses.
  • Profile states a large number of unrelated interests and hobbies, but no purpose.
  • No headshot or company logo
  • No website address
  • No Tweetaholics: A disproportion of posts to followers. (i.e. 27,000 posts; 172 followers).
  • … and there are more reasons… to many to list.

Except for a scant 5%, or fewer, made up by friends, musicians, and smattering of others, the 95% are exclusively wedding and hospitality industry types, including media.

Anyone who visits my Twitter page and looks at who follows me, OR who I follow, recognizes that I’m there for a single purpose, wedding marketing.

Whether your Twitter-universe is 1000, 10,000, or 100,000, it your relationships should be concise. Otherwise you’re wasting time and dealing with lots of digital noise.

If you have a Twitter account, have a reason for being there, and focus. Focus on who you follow, who follows you, and specific interaction.

Andy Ebon - wedding marketing expert

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

Wedding Marketing Halftime

wedding marketingTime flies. Yes it does. Independence Day mattress and car ads inundated us with red, white, & blue. I knew the firecracker stands wouldn’t be far behind.

What hit me next is tomorrow is July 1st,  marking the beginning of 2013: Part 2.

For our Canadian friends, July 1st is Canada Day (a national holiday) and start of the NHL draft. But I digress…

The calendar change to July prompts assessment of first-half-2013 accomplishments and prospects for the rest of the year.

  • Are your booking/sales on target? Higher? Lower? Why?
  • Have you made planned changes in your print ads or bridal show participation?
  • Have you launched a blog? If so, are you making consistent posts?
  • How about other social media: Twitter, LinkedIn, Facebook, Pinterest? Have you eased in, developed a plan, and followed through?
  • … fill in the blanks, for yourself, here.

Don’t let the calendar run your business. Take a day or two (not necessarily on the holiday) to step back make mid-year corrections and adjustments.

If you are proactive, the second half of 2009 should be even more productive and prosperous for you.

Andy Ebon - wedding marketing expert

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

Twitter followers: Why I don’t have 15,000 (7500+ will do)

Twitter FollowersTwitter followers, like Facebook friends, LinkedIn connections, or Pinterest followers is NOT simply a numbers game. I can hear you giggling in the distance. REALLY!! It’s NOT just a numbers game!

I know, it seems counter-intuitive to hear that anyone who has just passed 7500 followers on Twitter, is trying to play it down. Actually, I’m not trying to play it down. There is a different number, far more important to me. It’s 95%

My Twitter presences is tightly framed. It’s about WEDDING MARKETING, and connecting with wedding industry people in the English-speaking world. A while back, someone asked me, jokingly, “Why limit yourself to the English-speaking world?” Easy answer, unlike my mom and dad who spoke eight and three languages, respectively, I didn’t get the language gene. I’ve still got a lot of territory to visit in English-speaking countries.

In the headline, I reference the number, 15,000. If I retained every follower, I’d have 15,000 or more, in total. I reject about two out of three. 

Here are some reasons and profiles for rejection:

  • No logical reason for connection: a plumber in Wichita has no reason for following me or vice versa.
  • No multi-level marketers or get-rich quick businesses.
  • Profile states a large number of unrelated interests and hobbies, but no purpose.
  • No headshot or company logo
  • No website address
  • No Tweetaholics: A disproportion of posts to followers. (i.e. 27,000 posts; 172 followers).
  • … and there are more reasons… to many to list.

Except for a scant 5%, or fewer, made up by friends, musicians, and smattering of others, the 95% are exclusively wedding and hospitality industry types, including media.

Anyone who visits my Twitter page and looks at who follows me, OR who I follow, recognizes that I’m there for a single purpose, wedding marketing.

Whether your Twitter-universe is 750, 7500, or 75,000, it your relationships should be concise. Otherwise you’re wasting time and dealing with lots of digital noise.

If you have a Twitter account, have a reason for being there, and focus. Focus on who you follow, who follows you, and specific interaction.

Andy Ebon - wedding marketing expert

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog