Kate Patay, CPCE Wins CIC Pacesetter Award

Convention Industry CouncilSparks, NV – Creative Coverings, a Nevada-based, national linen rental and sales company, is pleased to announce Kate Patay, CPCE, Executive Director of Sales & Marketing, has received the distinguished Pacesetter Award from the Convention Industry Council. This award is given to emerging leaders who are making a difference within the events and convention industry.

Kate Patay, CPCEKate Patay joined Creative Coverings in 2009 with experience in F&B design, hotel/casino catering sales, special events and convention services. In her current role, Kate oversees the growth of the rental and sales division, as well as brand integrity. Working closely with the design team to stay ahead of fashion and décor trends has contributed to the rapid and successful growth of the company.

“We are thrilled to see Kate recognized by the Convention Industry Council.” says Bonnie Fedchock, CAE, and Executive Director of the National Association for Catering and Events; “She is a true industry professional, always supporting her colleagues through education, training, and insight. Kate excels as a professional, volunteer and leader. She will continue to do amazing work in the industry.”

Creative CoveringsAs Executive Director of Sales & Marketing, Kate helps represent Creative Coverings as the NACE National Secretary/Treasurer, a NACE National Business Partner and Social Media & Trend Expert. She is an active member of ISES, ICA, ACCP, ARA, EPA, and is on the advisory board of The Solace Tree. She has also been a featured educational speaker at numerous conventions & organizational meetings around the country.

The Convention Industry Council will honor Kate during the Hall of Leaders & Pacesetter Awards Celebration on October 13th in Las Vegas, Nevada. For more information about CIC please visit www.conventionindustry.org.

The Wedding Marketing Blog offers its highest praise and congratulations to Kate Patay, CPCE, and her sponsoring organization for this honor, NACE.

Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog

Bridal Show Producers International: Official Response to 20/20 Wedding Confidential

This statement is the official response by BSPI (Bridal Show Producers International), regarding the ABC 20/20 Wedding Confidential segment, which aired on January 18, 2013.

BSPI logoFORT LAUDERDALE, FL, January 23, 2013 — Bridal Show Producers International (BSPI) would like to speak out on behalf of all the wedding industry professionals whose businesses were besmirched by association in an episode of ABC’s 20/20 , which aired on January 18, 2013. 

As an international organization representing bridal show producers around the globe, who in turn work with hundreds of thousands of brides, grooms, and wedding vendors year in and year out, we are saddened and frustrated with 20/20’s clearly biased reporting on our industry. Our organization and the membership it represents work very hard to set and exceed standards of excellence in the bridal industry. 

BSPI is not alone in this goal. The American Disc Jockey Association, the International Special Events Society, Meeting Professionals International, the National Association of Wedding Professionals, the National Association of Catering Executives, and many others strive to ensure that wedding couples have the perfect wedding they’ve dreamed about, while providing training, support, and advice to the businesses that can help the couples do that. 

Unfortunately, 20/20’s producers presented what we feel was a strongly biased report that did not adequately represent the thousands of wedding businesses that have served their communities for decades, choosing instead to focus on scaremongering tactics and the anecdotal evidence provided by a very limited set of biased interviews.

We strongly encourage ABC and the producers of 20/20 to consider the impact its report will have on thousands of honest, hardworking small businesses around the country who have chosen to make their businesses part of a couple’s very special day, and whose misfortune it was to be grossly underrepresented and, frankly, disparaged as a whole because of the actions of a very few, in 20/20’s recent show. And we further encourage 20/20 to provide brides and grooms with a look at the positive side of the industry, by taking the time to speak with wedding industry leaders whose goal it is to ensure that brides and grooms have the perfect wedding, while supporting the businesses that have the passion and dedication to make that happen.

Andy Ebon - wedding marketing expert

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

NACS NEWS: Marc McIntosh elected to NACS Board of Directors


Marc McIntosh, President of Showcase Events, has been elected to the Board of Directors of the National Association of Consumer Shows (NACS).

“I am honored that my industry peers have elected me to the board of the largest and most influential organization in the consumer show industry” says McIntosh. “As the producer of more than 200 bridal shows over the last 18 years, I hope to use my experience and expertise to make a positive impact on the organization.”

Marc McIntosh has previously served on the boards of the Washington, DC chapter of the National Association for Catering and Events (NACE), the Association of Wedding Professionals (AWP) and Bridal Show Producers International (BSPI). He produces 11 bridal shows annually in the Baltimore, Washington DC, Richmond (VA) and Houston markets.

The National Association of Consumer Shows, with nearly 200 members, was founded in 1987 for the advancement of the consumer show industry and to further the growth and professionalism of those involved in the production of consumer shows.

Andy Ebon - wedding marketing expert
Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

NACE Makes Evolutionary NAME CHANGE at National Conference


NACE, the National Association of Catering Executives, today, formally approved an organization name-change, renaming it as the National Association for Catering and Events (NACE).

This is not a groundbreaking change, rather an affirmation of the organization’s membership make-up evolution over the last two decades. NACE was originally founded as the Banquet Manager’s Guild in the late 1950’s. Then, a male-dominated association, it slowly became female-dominated organization, over time, and transitioned to a catering-centered membership.

The membership has expanded (in job descriptions) from Banquet Managers to include Catering Managers and Director of Catering, Off-Premise Caterers, Private Event Managers, Event Managers, and Wedding Planners/Consultants.

For many years within NACE, these job titles were called Primary Members. Vendors and Suppliers were referred to as Affiliate Members. Until several years ago, only Primary Members were able to hold the highest elected offices in the organization, locally and nationally.

There has been a gradual move to equalizing membership participation, with no more distinction between the two major categories of members.

News Analysis: 

NACEThe affirmation of the NACE Name Change by voting delegates of local chapters (representing all individual members) addresses several important issues.

  1. The new organization name more succinctly describes the all-encompassing nature and composition of the organization membership and the markets it serves, today.
  2. While the name has changed, the acronym N-A-C-E did not. Therefore, this adjustment has been accomplished with subtlety that brings the organization current, without having “NACE” disappear in internet searches or in the minds of hospitality professionals.
  3. Rebranding can be achieved without a visual ‘reinvention of the wheel’. NACE has made a couple of logo changes in the last few years for itself, and other affiliated organizations and brands, such as: The Foundation of NACE, The Certified Professional Catering Executive designation, among othersAll the various affiliated brands have the same look and feel as NACE. Not having to make across-the-board changes is a huge plus. My speculation is that NACE will retain the look and feel of its current visual logos.

The Culture of NACE

National organizations have two cultures (or many, depending on how you look at it): A national culture (national leadership and conferences) and the individual culture of each chapter market area.

Some NACE markets are hotel-driven, others are off-premise driven, yet others a hybrid. For example, from a food and beverage perspective, certain chapter meetings always serve seated dinners; others are more casual with cocktails and supper-by-the-bite.

By the nature of its catering base, education at local NACE meetings tended to address the interest of caterers, first. The feeling being that vendors and suppliers would always attend to network with catering professionals.

In many markets, competition from other hospitality and wedding associations and organizations has allowed vendors and suppliers to make alternative choices for their time and involvement. National/International associations, such as NACE and ISES,  charge annual dues, running to several hundred dollars. Most locally run groups do not charge that level of dues, because they do not have professional headquarters staff to serve both members and leaders.

Membership in national organizations, such as NACE, turnover at rate of 35% annual (plus or minus). On the surface, that would suggest that an entire organization turns over its membership in three years, on average. Leaders, however, are typically long-term members, often staying 5 to 10 years and longer.

As a result, the culture of leadership tends to be slow to evolution. The general membership is much more fluid.

What The NACE Name Change Means At The Chapter Level

In my view, it’s a huge public relations opportunity. Properly promoted, NACE can be showcased as an evolving, modern organization. The National Headquarters and National Board of Directors can lead the way forward, with a big push.

In the end, it will be the execution by local chapter leaders that will determine whether this step forward will result in added value and return-on-investment for NACE members, present and future. Should be interesting to watch.

Andy Ebon - wedding marketing expert

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog