15,000 Twitter followers grow

silly-twitter-iconTwitter followers grow, like Facebook friendsLinkedIn connections, or Pinterest followers is NOT simply a numbers game. I can hear you giggling in the distance. REALLY!! It’s NOT just a numbers game!

I know, it seems counter-intuitive to hear that anyone who has just passed 15,00 followers on Twitter, is trying to play it down. Actually, I’m not trying to play it down. There is a different number, far more important to me. It’s 95%

My Twitter presence is tightly framed. It’s about WEDDING MARKETINGand connecting with wedding industry people in the English-speaking world. A while back, someone asked me, jokingly, “Why limit yourself to the English-speaking world?” Easy answer, unlike my mom and dad who spoke eight and three languages, respectively, I didn’t get the language gene. I’ve still got a lot of territory to visit in English-speaking countries.

In the headline, I reference the number, 25,000. If I retained every follower, I’d have 25,000 or more, in total. I reject about two out of three. 

Here are some reasons and profiles for rejection:

  • No logical reason for connection: a plumber in Wichita has no reason for following me or vice versa.
  • No multi-level marketers or get-rich quick businesses.
  • Profile states a large number of unrelated interests and hobbies, but no purpose.
  • No headshot or company logo
  • No website address
  • No Tweetaholics: A disproportion of posts to followers. (i.e. 27,000 posts; 172 followers).
  • … and there are more reasons… to many to list.

Except for a scant 5%, or fewer, made up by friends, musicians, and smattering of others, the 95% are exclusively wedding and hospitality industry types, including media.

Anyone who visits my Twitter page and looks at who follows me, OR who I follow, recognizes that I’m there for a single purpose, wedding marketing.

Whether your Twitter-universe is 1000, 10,000, or 100,000, it your relationships should be concise. Otherwise you’re wasting time and dealing with lots of digital noise.

If you have a Twitter account, have a reason for being there, and focus. Focus on who you follow, who follows you, and specific interaction.

Andy Ebon - wedding marketing expert

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

Hashtags and Ham Sandwich Marketing

ham sandwich marketingAs I was reading every possible book and resource on blogging, I came across the great title: No One Cares What You Had For Your Lunch: 100 Ideas for your blog. It turned out to be one of the most important marketing lessons, about blogging, micro-blogging (Twitter), social networking (Facebook), and business networking (LinkedIn).

Now, we add the posting of nonsense hashtags to Twitter and Facebook to a long list of pointless activities. And not just nonsense hashtags, but many, on a single post. Don’t think it looks hip or smart, momentarily, but there is no upside impact, particularly on Facebook. In fact, the reverse is true.

Each HASHTAG should have a purpose…

The essence: In all forms of advertising, marketing, social media, and networking you are vying for people’s attention within brief and/or limited time constraints. It is important for your words and images be pithy, crisp, motivational, interesting, and memorable.

To rambling about topics which don’t pass the ‘Who cares?’ test is not just a waste of a reader’s time, it increases the likelihood they will tune you out in the future.

Facebook offers many options for people to lessen your presence, including demoting you to acquaintance status or turning off the appearance of your updates in their news feed. So, with those choices (and others), to unfriend or block someone and likely offend them; you can simply silence them.

Just what is Ham Sandwich Marketing? It is my buzzword phrase, inspired by the aforementioned book. It is my notation of meaningless posts and status updates that are useless and annoying to everybody but the person who initiated them.

Example: “Just had lunch at Wolfgang Puck with Susie, Johnny, and Big Al.”

My response (Either mentally or actually, by Direct Tweet, Direct Message or Public Facebook Wall Post): “Did you have a ham sandwich?”

ham sandwichIt’s my not-so-subtle sarcastic way of nudging the poster or blogger with the subtext: “I read your item. Am I supposed to know who Susie, Johnny and Al are? Am I supposed be impressed you lunched at Wolfgang Puck. Why don’t just tell me you had a ham sandwich. That would be equally unimpressive and unnecessary?”

If you’re lunch was outstanding, take a picture of the ham sandwich. post about the freshly made Dijon mustard, the soft fresh-baked roll, and what variety of ham was involved. Then there is possibility of being entertaining. Otherwise, you’re just engaging in Ham Sandwich Marketing.

In today’s fast and furious world of communications, being boring is a big crime. Being irrelevant is a felony offense.

Don’t waste people’s time. Be interesting or be gone!

Andy Ebon - wedding marketing expert

Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog

Invited to BranchOut on Facebook? Maybe you should just say no.

Originally posted February 2012 – BranchOut.com is now on Hiatus

Those two magic words… You’re invited! “Are you in or you out?” (to quote George Clooneys character in Ocean’s 11).

What is BranchOut, exactly? It’s a Facebook App for Career Networking… 

  • Do I need that?
  • Do you need that?
  • Does it duplicate other online services you already have?
  • Does it perform better than other online services you use or might choose instead?
  • Would it be wise to be a participant in BranchOut, as well as other services?

Being self-employed rather on a employer-employee career path makes it a different decision. In advising others, I do my best to try things out and offer my opinion.

In short, if you’re self-employed, you don’t need it. If you work for someone else, BranchOut duplicates LinkedIn, in a big way. For most people, it’s unnecessary to do both. My preference would be LinkedIn.

The philosophy is this:

“In a land of unlimited social media and networking choices, it’s important to actually MAKE CHOICES. More is not necessarily better. That’s not to say BranchOut isn’t for some people. However, if you’re not using the least number of services offering the greatest amount of leverage, you’re wasting precious time and personal energy.”

That’s the word!

Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog

Wedding Marketing Halftime

wedding marketingTime flies. Yes it does. Independence Day mattress and car ads inundated us with red, white, & blue. I knew the firecracker stands wouldn’t be far behind.

What hit me next is tomorrow is July 1st,  marking the beginning of 2013: Part 2.

For our Canadian friends, July 1st is Canada Day (a national holiday) and start of the NHL draft. But I digress…

The calendar change to July prompts assessment of first-half-2013 accomplishments and prospects for the rest of the year.

  • Are your booking/sales on target? Higher? Lower? Why?
  • Have you made planned changes in your print ads or bridal show participation?
  • Have you launched a blog? If so, are you making consistent posts?
  • How about other social media: Twitter, LinkedIn, Facebook, Pinterest? Have you eased in, developed a plan, and followed through?
  • … fill in the blanks, for yourself, here.

Don’t let the calendar run your business. Take a day or two (not necessarily on the holiday) to step back make mid-year corrections and adjustments.

If you are proactive, the second half of 2009 should be even more productive and prosperous for you.

Andy Ebon - wedding marketing expert

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog