Wedding Wordplay: What’s hip, new, trendy, or unique?

Coney Island Photo Booth
My parents: Koutsie & Martin Ebon, 1949 in Coney Island Photo Booth

Earlier this year, I gave a presentation on behalf of a client about wedding trends. It gave me the challenging task of adding a some of my perspective into their presentation.

As I reviewed their slide deck, to add my own observations and adjustments, I noted, in this presentation draft,  ‘photo booths’ were included as a trend… and something new. I spun this angle to something considerably different.

Photo booths are over 100 years old

The history of photo booths goes back 100 years and more. Early in the 20th Century, it became common to encounter photo booths at county and state fairs, amusement parks and other events.

To make my case, I added the photo booth snapshot of my parents (pictured upper right), taken as newlyweds in Coney Island. Before going further, I framed the notion of photo booths, like this:

“I’m not sure about photo booths as a trend. In general, photos booths tend to be cyclical, rising and falling in popularity over the decades. What we are experiencing now is a wide variety of ‘photo booth options’, such as: Traditional and retro booths, open photo booths (accommodating more people), photo lounges, photo booths with immediate social media upload features.”

At the recent Bridal Spectacular Wedding Show, Todd Herod from Shutter Booth Las Vegas, demonstrated some of the social media options now available.

Wedding Couples are conflicted

It’s not unusual for wedding couples to, unwittingly, speak out of both sides (or multiple sides) of their mouth. “What’s trendy.” they ask. “Jack and I want this to reflect our personality. We want our wedding reception to be unique. We want to know and use ‘what’s new’.”

Slow down… this is not really conflicted, it approaches schizophrenic.

One Arbiter of Taste

My friend, Kevin Cordova, owner of LED Unplugged post the following item on Facebook (a partial quote)

I spoke recently with a wedding and event planner regarding our newest product, our Vintage Marquee letters. This planner has never yet used them, yet when I mentioned them to her, her response was, “yeah I’m over it. Do you have anything new?”

His incredulity is palpable. And rightly so, in my opinion. What’s passé to one person can brand new to another. Being completely dismissive seemed a bit heavy-handed.

Kevin closed his post with this thought about working with wedding planners, on behalf of their clients, the wedding couple.

“… bring an idea to us, and we’ll help bring it to life. Invite us into your design meeting, and we’ll give you another perspective. We are here to help our clients create that unique presentation that their clients desire.”

Full disclosure: at the Wedding MBA conference, two weeks ago, Kevin put my name, Andy Ebon, in lights, above my trade show booth in Vintage Marquee Letters. His company also added letters to the WIPA (Wedding Industry Professionals Association) booth.

Andy-Ebon-LED-WeddingMBA

Observations and Opinions: In the wedding and special event industry, it is easy to fall into a pattern of repetition. However, the ability to creatively apply both existing methods and develop new approaches is a wonderful sign of consistent innovation.

We are all challenge with the appeal of NEW aka The Latest Bright and Shiny Object. In the context of Kevin’s post, the notion that anything is passé to a person who has never used is either funny or tragic.

To me, I’d prefer to see an event planner collaborating with a wedding professional to meet a need, solve a problem, or develop something. Commanding something new, at the drop of a hat, leaves me scratching my head.

How about you?

Andy Ebon

 

 

Andy Ebon
The Wedding Marketing Authority

W E D D I N G W I R E
Education Expert

LED Unplugged lights up Bridal Spectacular Bridal Show

LED UnpluggedA few years ago Kevin Cordova‘s primary business was DJ entertainment for weddings and special events. He let his creative juices flow and has built LED Unplugged, a company for lighting and event rentals. (Definition: an LED is a Light Emitting Diode)

His first business development came in the arena of wireless lighting design. Not simply renting dumb lighting, but intelligent LED spotlights, programmable in color and motion, to truly enhance a venue.

Over time, Kevin has built a lounge furniture division and a cottage industry in beautifully lit antique letters. He continually develops adjunct elements that create special focus within events.

Last weekend, LED Unplugged was in the center of everything at Bridal Spectacular, Las Vegas’ top bridal show. For several years running, Kevin has created a special lounge area for the show. Never the same design, twice.

This year’s lounge area featured furniture, antique letter lighting, and an overarching color theme and design elements. It used both the space and height of the allotted floor space, creating a buffer area, between the exhibitor booth area and fashion show stage and seating.

Photos by Alicia Purdum, Orange Soda Photography
Photos by Alicia Purdum, Orange Soda Photography

Click image to enlarge view

The picture (above) taken by Orange Soda Photography is presented as one image, but is actually stitched together, East and West positioning. They faced each other on the lounge floor, spelling out, WILL YOU MARRY ME? 

Not only was the lounge themed in pink and white, even Kevin was in a white suit, with pink accoutrements.

To give you a sense of scale and perspective we also feature a photo taken by Adam Frazier Photography, with the assist of a cherry picker.

Photo by Adam Frazier, Adam Frazier photography
Photo by Adam Frazier, Adam Frazier photography

Click image to enlarge view

You would think that would be plenty of involvement, but Kevin has a trade show booth, and was hired by many fellow exhibitors to provide accent lighting to enhance their booth presentations of all kinds.

Lots of wedding show exhibitors do excellent work. Kevin Cordova has found a way to be helpful, ubiquitous, and stay several steps ahead of the competition. When businesses and wedding couples work with Kevin, they are not just renting gear; they are getting the benefit of outstanding design creativity.

Oh… you won’t see behind the DJ booth any time soon 🙂

Acknowledgments: Thanks to Orange Soda PhotographyAdam Frazier Photography, and Bridal Spectacular.

Andy Ebon

 

 

Andy Ebon
Wedding Marketing Authority
The Wedding Marketing Blog