WeddingWire Achieves Facebook Fan Milestone

WeddingWireCHEVY CHASE, MD–January 17, 2017–WeddingWire, Inc., the global leader for online wedding planning, is excited to announce that its Facebook page has surpassed one million likes from fans around the world. The first wedding brand to utilize Facebook Live, WeddingWire has seen a 39 percent increase in its Facebook fans over the past year and engagement on the platform has grown by 87 percent.

WeddingWire is proud to continue leading the wedding industry, while also inspiring, assisting and interacting with couples during their planning process through its social media channels and customizable social tools including wedding hashtags and Snapchat geofilters.

“Couples today rely more and more on online wedding planning tools, spending 80 percent of their planning time online, including on social media platforms and apps,” said Sonny Ganguly, CMO, WeddingWire. “Being the first-to-market wedding brand on Snapchat and Facebook Live, WeddingWire continues to be at the forefront of the industry, and our Facebook presence is an excellent example of how WeddingWire connects with today’s couples to help make wedding planning easier and more enjoyable.”

Just as with all of its social media platforms, WeddingWire’s Facebook page shares engaging content that both inspires and advises. From articles full of expert tips and advice to make planning as fun, seamless and painless as possible, to real wedding galleries and uplifting stories that provide some relief from the sometimes stressful situations planning can bring, WeddingWire’s Facebook page offers something for everyone no matter what stage of the planning process they are in.

Some of the most popular posts on WeddingWire’s Facebook page include: the “20 Best Wedding First Dance Songs That Aren’t on the Most Popular List,” “22 Things NOT to Say at a Bachelorette Party,” “Things Every Couple Should Agree on Before They Start Wedding Planning,” and “8 Things NOT to Do When Planning a Rehearsal Dinner.”

For more information on WeddingWire, visit and follow WeddingWire on Pinterest, Instagram, Snapchat (@weddingwire), and of course Facebook for the latest in inspiration and wedding planning tips.

About WeddingWire, Inc.

WeddingWire, Inc. is the leading global online marketplace connecting consumers with event and creative professionals. Operating within a $200 billion industry, it hosts 10 million monthly unique users across its mobile and web platforms. Consumers are able to read over 3 million vendor reviews and search, compare and book from a database of over 400,000 businesses. Globally, it provides these businesses the technology they need to serve their clients through advertising, marketing and business management tools such as websites, payment processing, invoicing and contracts. Founded in 2007, the WeddingWire portfolio of sites serves couples and businesses across 15 countries in North America, Latin America, Europe, and Asia, making it the worldwide leader in weddings with brands including,, and more. The company employs more than 800 and maintains global headquarters in Chevy Chase, MD and international headquarters in Barcelona, Spain.

Andy Ebon
The Wedding Marketing Authority

Twitter Strategy

twitter strategyTwitter strategy success varies from company to company, including industry, geography, and specific purpose. Here are just a few questions to challenge whether you focus on a specific set of results or tweeting at random.

  • Why are you tweeting?
  • Are you just repeating your blog posts, Instragram or the like? With what purpose?
  • Who are you choosing to follow, and why?
  • Are they following you back (and is this important to you)?
  • Who is following you?
    • Are those followers consistent with your purpose on Twitter, or do you welcome mortgage brokers in New Hampshire, plumbers in Tacoma, or Go-Go Dancers in Tampa as part of your tribe?
    • What message does this send to peers, prospects and customers?
  • twitter strategyAre you maintaining both a business and personal Twitter?
    • Do they really serve separate purposes?
    • Overlapping business and personal Twitter accounts MAY be justifiable, but if they are just redundant, it’s likely both wasting your time and spamming duplicate followers.
  • Are the # of Tweets and # of Followers in disproportion?
    • If you have 18,000 tweets, but only 800 followers, exactly what are you accomplishing? Do you have a plan for adding your next 2000 followers? Who and why?
  • Is anybody retweeting your tweets?
    • If the answer is ‘no’ or ‘rarely’, you should take that as a thumbs-down on the perceived value of your content.
  • Are you reading other people’s tweets and responding directly?
    • If someone tweets a question, do you have an answer?
    • Do you respond into the Twitter Feed or privately? Do you have a reason for choosing?
    • … or are you simply broadcasting…. ‘putting it out there’ and why?

These questions and thoughts are just the tip-of-the-iceberg. There are many social media tools. Twitter is wildly successful for some people, a diversion for others, and total time-suck for others.

Is Twitter working for you? Or do you need a Twitter Strategy Tweak?

Andy Ebon - wedding marketing expert

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog