Answer: 7% or fewer
In fact, I’ve reviewed multiple sources of research, and consistently find the same answer. If you feel as though your fans (or friends) as not as engaged as the once were, you’re probably right. Most recently, it is due to the magic algorithm that Facebook has developed to predict (limit) what people will be interested to see/read. The formula takes into account about 100,000 parameters.
Just because a prospect, customer, client or peer choose to LIKE your page, that is no guarantee it will show up on their news feed. And since the Facebook news feed is a ticker, of sorts, it may fly by, without being seen by the chosen members of your audience.
Of course, one way to increase your audience is to pay for it. Promote on Personal Facebook Pages; Boost on Facebook Business Fan Pages. Or, there are always Facebook Classified.
Buy Facebook Ads
In an article from late last year appearing in Advertising Age, was titled:
What can we glean from this trend?
Among other things, Facebook is being quite blunt about how it shall earn money; now, and in the future. As Facebook users, we were never guaranteed a free-platform for marketing, in perpetuity. But, many individuals, businesses, and brand managers have become quite rankled as the well starts to run dry.
One should always remember that if you are running business promotion through a personal Facebook page, two things are true. You are violating the Facebook terms of service, and can be shut down at any time. Second, you see no usage statistics on a personal page; only on a business page/
In this regard, I have two major topics that I’m focusing on, this year.
- The advantages of Google +, particularly as it compares to Facebook.
- Understanding some of the available Social Media ROI measurement tools. And that means being able to assess the meaning and value of specific statistics, as they apply to your business; helping you adjust your Social Media Plan, as necessary.
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