Facebook Fan Page Quiz: What percentage of your fans see your posts?

facebookAnswer: 7% or fewer

In fact, I’ve reviewed multiple sources of research, and consistently find the same answer. If you feel as though your fans (or friends) as not as engaged as the once were, you’re probably right. Most recently, it is due to the magic algorithm that Facebook has developed to predict (limit) what people will be interested to see/read. The formula takes into account about 100,000 parameters.

Just because a prospect, customer, client or peer choose to LIKE your page, that is no guarantee it will show up on their news feed. And since the Facebook news feed is a ticker, of sorts, it may fly by, without being seen by the chosen members of your audience.

Of course, one way to increase your audience is to pay for it. Promote on Personal Facebook Pages; Boost on Facebook Business Fan Pages. Or, there are always Facebook Classified.

Buy Facebook Ads

In an article from late last year appearing in Advertising Age, was titled:

Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

What can we glean from this trend?

Among other things, Facebook is being quite blunt about how it shall earn money; now, and in the future. As Facebook users, we were never guaranteed a free-platform for marketing, in perpetuity. But, many individuals, businesses, and brand managers have become quite rankled as the well starts to run dry.

One should always remember that if you are running business promotion through a personal Facebook page, two things are true. You are violating the Facebook terms of service, and can be shut down at any time. Second, you see no usage statistics on a personal page; only on a business page/

In this regard, I have two major topics that I’m focusing on, this year.

  • The advantages of Google +, particularly as it compares to Facebook.
  • Understanding some of the available Social Media ROI measurement tools. And that means being able to assess the meaning and value of specific statistics, as they apply to your business; helping you adjust your Social Media Plan, as necessary.

Andy Ebon - wedding marketing expert

Andy Ebon 
The Wedding Marketing Authority
The Wedding Marketing Blog

Google Plus SEO Power – "Sands Websites Hacked"

Google Plus SEOSands Websites Hacked were the first three words in the title of a post I wrote about three days ago. The were several reasons for writing that particular item.

  • Sands Corp. is not just a Las Vegas brand for Palazzo and Venetian. It is an international brand for nine properties.
  • Websites and all matters that affect them (design, marketing, and security) are important to all businesses, particularly our wedding and hospitality readers.
  • Successfully hacking the Sands website infrastructure, taking it offline for almost a week (as of this writing), is a siren call to ALL businesses.

Writing for Readers

Raw numbers of site visits are occasionally worth noting, but all clicks and all readers are not created equal. Different visitors, interested in specific content are drawn to websites for various topics. Writing compelling SEO-friendly headlines are the high-powered magnet for readership. If the story has value, then you’ve got something.

Sharing posts via Google + is just one part of promoting blog content. It is rocketing Wedding Marketing Blog content to the top of Google. I noticed a spike in site visits and traffic to the Sands-post, specifically. I ran Google searches for two, single words: Sands and Hacked. I was pleased and shocked to find that each of those search words found the post in the Top 10 Google Results.

More specifically, it was the Google + sharing of the post that drove the post Google’s PAGE ONE.

What does and does not work in SEO today

It’s not about link farms or keyword stuffing. Be precise, write compelling content for the reader, and algorithms will take care of their part.

Google Plus SEO

Andy Ebon - wedding marketing expert

Andy Ebon 
The Wedding Marketing Authority
The Wedding Marketing Blog

Google Plus has instant impact on search results

Three days ago, I wrote a post about my reasons for deleting a Facebook Page: Wedding Police. Among other social media promotion, I shared the post on Google Plus.

In the comment block, preceding the post, I wrote:

“Poor Facebook etiquette, cluelessness, drives Wedding Police into retirement.”

Today, I was doing some unrelated research for a different story, and used Google to search for the terms Facebook Etiquette. I was astonished to see my post from three days ago pop-up at #3, out of 103 million.

Google Plus

From what I’ve observed over the last year, Google Plus sharing does not create lasting results in SEO, but in the short term, WOW!

Andy Ebon - wedding marketing expert

Andy Ebon 
The Wedding Marketing Authority
The Wedding Marketing Blog

Next Generation Wedding Industry Social Media

next generation social mediaNext Generation Social Media – Google has dipped its massive toes into the social media spectrum, with limited success in the past. However, now it is beta testing Google+, which may well be in full release in a matter of weeks.

Without the fanfare of a press conference, or the media frenzy of an iPhone release at your local Apple store, Google has initiated quite a bit of focus on their rollout of Google Plus.  

Google products, such as Picasa (photo sharing) and Blogger, have been in use for years. These are two well-established services being rebranded as part of the Google Plus roll out.

Blogger will be called Google Blogs and Picasa will become Google Photos.

Google will have you going in Circles

Circles may be the most exciting element of Google Plus. With Circles, users can put their friends, family, clients, peers, prospects, and acquaintances into different groups, and decide what content is shared with each group. The ease with which people can be added to your Circles and the benefit that it offers makes it by far the biggest improvement to the way we socially network on the Internet.

Managing your Circles in Google Plus is far simpler than managing lists on Twitter or friends on Facebook. 

Privacy on Google Plus

That’s what really seems different about sharing on Google Plus’. On Facebook, you can control privacy by assigning friends to pre-designated groups and choosing everything that they are allowed to see and not allowed to see. Google+ enables you to do that in real time.

Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog