WeddingWire Achieves Facebook Fan Milestone

WeddingWireCHEVY CHASE, MD–January 17, 2017–WeddingWire, Inc., the global leader for online wedding planning, is excited to announce that its Facebook page has surpassed one million likes from fans around the world. The first wedding brand to utilize Facebook Live, WeddingWire has seen a 39 percent increase in its Facebook fans over the past year and engagement on the platform has grown by 87 percent.

WeddingWire is proud to continue leading the wedding industry, while also inspiring, assisting and interacting with couples during their planning process through its social media channels and customizable social tools including wedding hashtags and Snapchat geofilters.

“Couples today rely more and more on online wedding planning tools, spending 80 percent of their planning time online, including on social media platforms and apps,” said Sonny Ganguly, CMO, WeddingWire. “Being the first-to-market wedding brand on Snapchat and Facebook Live, WeddingWire continues to be at the forefront of the industry, and our Facebook presence is an excellent example of how WeddingWire connects with today’s couples to help make wedding planning easier and more enjoyable.”

Just as with all of its social media platforms, WeddingWire’s Facebook page shares engaging content that both inspires and advises. From articles full of expert tips and advice to make planning as fun, seamless and painless as possible, to real wedding galleries and uplifting stories that provide some relief from the sometimes stressful situations planning can bring, WeddingWire’s Facebook page offers something for everyone no matter what stage of the planning process they are in.

Some of the most popular posts on WeddingWire’s Facebook page include: the “20 Best Wedding First Dance Songs That Aren’t on the Most Popular List,” “22 Things NOT to Say at a Bachelorette Party,” “Things Every Couple Should Agree on Before They Start Wedding Planning,” and “8 Things NOT to Do When Planning a Rehearsal Dinner.”

For more information on WeddingWire, visit www.weddingwire.com and follow WeddingWire on Pinterest, Instagram, Snapchat (@weddingwire), and of course Facebook for the latest in inspiration and wedding planning tips.

About WeddingWire, Inc.

WeddingWire, Inc. is the leading global online marketplace connecting consumers with event and creative professionals. Operating within a $200 billion industry, it hosts 10 million monthly unique users across its mobile and web platforms. Consumers are able to read over 3 million vendor reviews and search, compare and book from a database of over 400,000 businesses. Globally, it provides these businesses the technology they need to serve their clients through advertising, marketing and business management tools such as websites, payment processing, invoicing and contracts. Founded in 2007, the WeddingWire portfolio of sites serves couples and businesses across 15 countries in North America, Latin America, Europe, and Asia, making it the worldwide leader in weddings with brands including Bodas.net, Casamentos.com.br, Matrimonio.com and more. The company employs more than 800 and maintains global headquarters in Chevy Chase, MD and international headquarters in Barcelona, Spain.

Andy Ebon
The Wedding Marketing Authority

Wedding Instability Created by Turkey Military Coup

wedding instabilityTwo years ago, during pre-election instability, the Turkey Military shut down major internet platforms: Facebook, YouTube and Twitter. On the heels of an attack at the Istanbul airport, military leadership stepped in to remove the democratically elected government.

Wedding Instability

In a rather bizarre turn-of-events, the deposed Turkish leader, Recep Tayyip Erdoğan FaceTimed into a live TV news broadcast to encourage citizens to fight back against the army takeover. The newscaster was forced to leave the station and give up her phone, at the hands of 40-50 members of the military.

Istanbul, Turkey leads Wedding Tourism

Potentially, the developing events could be highly unsettling to the Turkish wedding industry. Istanbul is the world leader with some 150,000+ weddings, annually.

Turkey draws wedding tourism from all over Europe and Asia. Depending on how this plays out, instability could have a massive negative impact on the wedding industry.

OPINION: Paralysis of major social media platforms, and other internet activity can be devastating in any country. It’s important to play close attention to this and consider how extreme actions could affect any of us in any country.

Andy Ebon
The Wedding Marketing Blog
The Wedding Marketing Authority

15,000 Twitter followers grow

silly-twitter-iconTwitter followers grow, like Facebook friendsLinkedIn connections, or Pinterest followers is NOT simply a numbers game. I can hear you giggling in the distance. REALLY!! It’s NOT just a numbers game!

I know, it seems counter-intuitive to hear that anyone who has just passed 15,00 followers on Twitter, is trying to play it down. Actually, I’m not trying to play it down. There is a different number, far more important to me. It’s 95%

My Twitter presence is tightly framed. It’s about WEDDING MARKETINGand connecting with wedding industry people in the English-speaking world. A while back, someone asked me, jokingly, “Why limit yourself to the English-speaking world?” Easy answer, unlike my mom and dad who spoke eight and three languages, respectively, I didn’t get the language gene. I’ve still got a lot of territory to visit in English-speaking countries.

In the headline, I reference the number, 25,000. If I retained every follower, I’d have 25,000 or more, in total. I reject about two out of three. 

Here are some reasons and profiles for rejection:

  • No logical reason for connection: a plumber in Wichita has no reason for following me or vice versa.
  • No multi-level marketers or get-rich quick businesses.
  • Profile states a large number of unrelated interests and hobbies, but no purpose.
  • No headshot or company logo
  • No website address
  • No Tweetaholics: A disproportion of posts to followers. (i.e. 27,000 posts; 172 followers).
  • … and there are more reasons… to many to list.

Except for a scant 5%, or fewer, made up by friends, musicians, and smattering of others, the 95% are exclusively wedding and hospitality industry types, including media.

Anyone who visits my Twitter page and looks at who follows me, OR who I follow, recognizes that I’m there for a single purpose, wedding marketing.

Whether your Twitter-universe is 1000, 10,000, or 100,000, it your relationships should be concise. Otherwise you’re wasting time and dealing with lots of digital noise.

If you have a Twitter account, have a reason for being there, and focus. Focus on who you follow, who follows you, and specific interaction.

Andy Ebon - wedding marketing expert

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

Hashtags and Ham Sandwich Marketing

ham sandwich marketingAs I was reading every possible book and resource on blogging, I came across the great title: No One Cares What You Had For Your Lunch: 100 Ideas for your blog. It turned out to be one of the most important marketing lessons, about blogging, micro-blogging (Twitter), social networking (Facebook), and business networking (LinkedIn).

Now, we add the posting of nonsense hashtags to Twitter and Facebook to a long list of pointless activities. And not just nonsense hashtags, but many, on a single post. Don’t think it looks hip or smart, momentarily, but there is no upside impact, particularly on Facebook. In fact, the reverse is true.

Each HASHTAG should have a purpose…

The essence: In all forms of advertising, marketing, social media, and networking you are vying for people’s attention within brief and/or limited time constraints. It is important for your words and images be pithy, crisp, motivational, interesting, and memorable.

To rambling about topics which don’t pass the ‘Who cares?’ test is not just a waste of a reader’s time, it increases the likelihood they will tune you out in the future.

Facebook offers many options for people to lessen your presence, including demoting you to acquaintance status or turning off the appearance of your updates in their news feed. So, with those choices (and others), to unfriend or block someone and likely offend them; you can simply silence them.

Just what is Ham Sandwich Marketing? It is my buzzword phrase, inspired by the aforementioned book. It is my notation of meaningless posts and status updates that are useless and annoying to everybody but the person who initiated them.

Example: “Just had lunch at Wolfgang Puck with Susie, Johnny, and Big Al.”

My response (Either mentally or actually, by Direct Tweet, Direct Message or Public Facebook Wall Post): “Did you have a ham sandwich?”

ham sandwichIt’s my not-so-subtle sarcastic way of nudging the poster or blogger with the subtext: “I read your item. Am I supposed to know who Susie, Johnny and Al are? Am I supposed be impressed you lunched at Wolfgang Puck. Why don’t just tell me you had a ham sandwich. That would be equally unimpressive and unnecessary?”

If you’re lunch was outstanding, take a picture of the ham sandwich. post about the freshly made Dijon mustard, the soft fresh-baked roll, and what variety of ham was involved. Then there is possibility of being entertaining. Otherwise, you’re just engaging in Ham Sandwich Marketing.

In today’s fast and furious world of communications, being boring is a big crime. Being irrelevant is a felony offense.

Don’t waste people’s time. Be interesting or be gone!

Andy Ebon - wedding marketing expert

Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog