Excellence, not perfection

Colin Cowie extraordinary weddingsSeveral years ago I attended a NACE Educational Conference in Charleston that featured Colin Cowie as the keynote speaker.

He shared many examples of his stunning work, which sparkled from creativity and detail.

Recently, he was on Oprah to promote his new book, ‘Extraordinary Weddings.’ He reiterated an important bit of philosophy he had shared at NACE. Cowie doesn’t believe in using the word, ‘Perfect.’ To paraphrase him,

“An entire event is never perfect. At the end of the day, if you’ve surrounded yourself with competent, qualified professionals, they will solve whatever problems or challenges come up, and will insulate the client from them.”

His outlook is music to my ears. Even at Cowie’s level, he maintains a completely realistic outlook on his message to the client.

Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog