Clowning The Wedding Industry, 20/20 Wedding Confidential does it again

20/20 Wedding Confidential20/20 Wedding Confidential: News, Analysis, and Opinion by Andy Ebon, The Wedding Marketing Blog –

UPDATE: This is reposting of the original, posted on January 20, 2013. This is in response to a second airing of the Wedding Confidential episode, this past weekend.


On Friday night, ABC News Magazine, 20/20, led by Television Journalist, Elizabeth Vargas, presented Wedding Confidential, an alleged behind-the-scenes look at the wedding industry: Brides, Grooms, the process of selling, trends, and more.

The kindest word I can use to describe Wedding Confidential is “disappointing.” 

20/20 is an American television newsmagazine (similar in-depth to a print newsmagazine) that has been broadcast on ABC since June 6, 1978. Created by ABC News executive Roone Arledge,[1] the show was designed similarly to CBS‘s 60 Minutes but focuses more on human interest stories than international and political subjects. 

Source: excerpted from Wikipedia

It was part ‘reality show’, poorly researched reporting (in most cases), appeared heavily edited for emphasis, and generally unhelpful. There were only a couple of good choices within the 44 minutes of content. Notably Chris Easter (TheManRegistry.com) and Diann Valentine.  

Full disclosure: I have been a presenter at conferences with both Chris Easter and Diann Valentine. We are what I would describe as professional acquaintances and ‘friends on Facebook.’

(to) Clown: as defined in the Urban Dictionary

clown
v. to clown, clowning, clowned. To laugh, make fun of, or find joy in a person or event. Almost always used in a derogatory or degrading fashion.

Wedding Industry View from ‘Under The Bus’

under the bus

20/20 didn’t include much credible news reporting. If it had, the show might have resulted in some worthwhile information for brides and grooms. Sadly, and for the most part, it looked a set of predisposed conclusions defined by an assortment of third-rate reality-show characters and bad actors.

With the exceptions noted above, wedding industry businesses are cast as greedy, unethical and ruthless. Brides and grooms are portrayed as unreasonable, demanding, uninformed, and foolish.

Editing sets the Tone

The trickiest part of public relations is one’s lack of ability to control the outcome. Whether it’s a magazine, website, TV or radio show, if get coverage, you don’t make the editing choices.

For example: Anyone competing in a reality show or competition show has to sign off on a contract that limits rights in highly restrictive ways. Cameras may run when a person is not performing or even aware they are being recorded. The show may use any content it chooses to portray a person, at their discretion, through editing. That’s the risk/price for one’s 15 minutes of fame. Or in this case, just a few minutes.

A participant’s best content may be left on the cutting room floor, in favor of an unrepresentative Theater of the Absurd.

The Race to the Bottom

The truly sad part is that a prestigious show, such as 20/20 does not even look as professional as week night entertainment shows. It does not inform or educate, effectively. It attempts to entertain. In the main, it fails at that, too.

Engagement is a Process

The joy of engagement can be short-lived. Today’s wedding couple is overwhelmed with information, and rarely understand the time necessary to understand the multitude of decisions in front of them, before they make them.

It helps to have sufficient resources, but that’s not the most important factor. Making great decisions, and avoiding key bad decisions is the key to a successful wedding and reception.

There is no substitute for a professional wedding planner to help a bride and groom in shaping their priorities and budget, as a precursor to making solid choices, bundled with necessary mid-course corrections.

Going to the Video

As painful as it will be to watch Wedding Confidential again (and again), I’ve decided to review the show in segments, and share my opinions about what it communicates and accomplishes – good, bad, and indifferent.

20/20 is (or was) a credible brand (to me). It is necessary for wedding professionals to understand how they are portrayed in Wedding Confidential. Engaged couples often latch on to the first information they view or read. When it’s presented by a network news magazine, credibility is often attributed, without question. It should not be, but it is.

Normally, I would be angry with such a shoddy portrayal. Actually, I’m just sorely disappointed with such a weak effort at both news stories and entertainment.

Shame on you, 20/20… This is far below the standards of a historically credible news magazine.

Voice your displeasure with the show on their ABC 20/20 Facebook Page

Watch the entire 20/20 Wedding Confidential segment on the ABC site. It’s about 40 painful minutes of programming –

UPDATE Despite the repeat airing of this show, 20/20 Wedding Confidential is no longer available for playback on its website.

Andy Ebon - wedding marketing expert

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

20/20 Wedding Confidential Clowns the Wedding Industry

20/20 Wedding Confidential20/20 Wedding Confidential: News, Analysis, and Opinion by Andy Ebon, The Wedding Marketing Blog


On Friday night, ABC News Magazine, 20/20, led by Television Journalist, Elizabeth Vargas, presented Wedding Confidential, an alleged behind-the-scenes look at the wedding industry: Brides, Grooms, the process of selling, trends, and more.

The kindest word I can use to describe Wedding Confidential is “disappointing.” 

20/20 is an American television newsmagazine (similar in-depth to a print newsmagazine) that has been broadcast on ABC since June 6, 1978. Created by ABC News executive Roone Arledge,[1] the show was designed similarly to CBS‘s 60 Minutes but focuses more on human interest stories than international and political subjects. 

Source: excerpted from Wikipedia

It was part ‘reality show’, poorly researched reporting (in most cases), appeared heavily edited for emphasis, and generally unhelpful. There were only a couple of good choices within the 44 minutes of content. Notably Chris Easter (TheManRegistry.com) and Diann Valentine.  

Full disclosure: I have been a presenter at conferences with both Chris Easter and Diann Valentine. We are what I would describe as professional acquaintances and ‘friends on Facebook.’

(to) Clown: as defined in the Urban Dictionary

clown
v. to clown, clowning, clowned. To laugh, make fun of, or find joy in a person or event. Almost always used in a derogatory or degrading fashion.

under the bus
Wedding industry view from ‘under the bus’

View from ‘Under The Bus’

20/20 didn’t include much credible news reporting. If it had, the show might have resulted in some worthwhile information for brides and grooms. Sadly, and for the most part, it looked a set of predisposed conclusions defined by an assortment of third-rate reality-show characters and bad actors.

With the exceptions noted above, wedding industry businesses are cast as greedy, unethical and ruthless. Brides and grooms are portrayed as unreasonable, demanding, uninformed, and foolish.

Editing sets the Tone

The trickiest part of public relations is one’s lack of ability to control the outcome. Whether it’s a magazine, website, TV or radio show, if get coverage, you don’t make the editing choices.

For example: Anyone competing in a reality show or competition show has to sign off on a contract that limits rights in highly restrictive ways. Cameras may run when a person is not performing or even aware they are being recorded. The show may use any content it chooses to portray a person, at their discretion, through editing. That’s the risk/price for one’s 15 minutes of fame. Or in this case, just a few minutes.

A participant’s best content may be left on the cutting room floor, in favor of an unrepresentative Theater of the Absurd.

The Race to the Bottom

The truly sad part is that a prestigious show, such as 20/20 does not even look as professional as week night entertainment shows. It does not inform or educate, effectively. It attempts to entertain. In the main, it fails at that, too.

Engagement is a Process

The joy of engagement can be short-lived. Today’s wedding couple is overwhelmed with information, and rarely understand the time necessary to understand the multitude of decisions in front of them, before they make them.

It helps to have sufficient resources, but that’s not the most important factor. Making great decisions, and avoiding key bad decisions is the key to a successful wedding and reception.

There is no substitute for a professional wedding planner to help a bride and groom in shaping their priorities and budget, as a precursor to making solid choices, bundled with necessary mid-course corrections.

Going to the Video

As painful as it will be to watch Wedding Confidential again (and again), I’ve decided to review the show in segments, and share my opinions about what it communicates and accomplishes – good, bad, and indifferent.

20/20 is (or was) a credible brand (to me). It is necessary for wedding professionals to understand how they are portrayed in Wedding Confidential. Engaged couples often latch on to the first information they view or read. When it’s presented by a network news magazine, credibility is often attributed, without question. It should not be, but it is.

Normally, I would be angry with such a shoddy portrayal. Actually, I’m just sorely disappointed with such a weak effort at both news stories and entertainment.

Shame on you, 20/20… This is far below the standards of a historically credible news magazine.

Voice your displeasure with the show on their ABC 20/20 Facebook Page

Watch the entire 20/20 Wedding Confidential segment on the ABC site. It’s about 40 painful minutes of programming 

 

Andy Ebon - wedding marketing expert

 

 

Andy Ebon
Wedding Marketing Expert

Wedding Industry Magazine Launched

inspire smart successNew Magazine Positions Itself as the Go-To Business Resource for the Discerning Wedding Industry Entrepreneur

The first issue of the business-minded publication features: Smart Marketing, Smart Networking, Smart Business, Smart Social Media and Smart Inspiration. Each issue will showcase a true entrepreneur with an inspiring and compelling story as the cover feature.

“In addition to mentoring and attending the events, business owners now have access to ISS Magazine, a go-to guide for business trends, tools and techniques. This magazine is all about providing real businesses with actionable ideas from real experts,” Francombe says.

“Along with valuable insights from such renowned wedding industry entrepreneurs as Preston Bailey, Diann Valentine, Sonny Ganguly of Wedding Wire and Dana LaRue from the popular blog BrokeAssBride.com, I want to give wedding professionals throughout the country an opportunity to share their stories and in doing so, inspire their business peers.”

The first issue will feature Kathy Romero of Kathy Romero Weddings & Events discussing the faith and dedication it took for her to start her own business after so many years of doing events in the corporate world.

ISS has also re-launched its website and blog to give wedding industry professionals with all the business tools and information they need in one easily accessible place. The new site will allow visitors to stay up-to-date on everything ISS has to offer – they can register for upcoming ISS Experience Events, connect with Stacie to schedule a mentoring or marketing consultation and subscribe to the new ISS Magazine.

Stacie will also be using the new Smart Blog to interact with wedding business owners, updating the blog daily with new content, providing useful information and inspiring stories. ISS uses a three-tiered approach through the ISS Magazine, ISS Experience and ISS Mentoring, and the new website brings all three together to become the one-stop to a better and more enriching business.

“The new and improved website will give entrepreneurs with an educational and dare I say, fun resource for connecting with information to help their businesses,” says Francombe. “The website will be user-friendly, making it easy to subscribe to ISS Magazine, and find tickets for ISSE events.” ISS events travel the country providing inspiring and educational seminars and networking opportunities for business owners.

Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog

Diann Valentine: Walking In Her Truth

Diann Valentine
Diann Valentine

Diann Valentine is loud and brash. She would consider that praise… And that’s how I mean it. She is the hostess of I Do Over, Sunday nights on WeTV.

Today, she is a general session speaker at Inspire Smart Success Experience in Cancun.

She is authentic. She talks to the audience about ‘putting your butt on the line, everyday’. To believe in what you want to do. To declare it, everyday. Sets your sites on your goals, put all your faith into it, and go for it.

Diann resonates with her audience. She moves people.

If you were here, you’d be moved, too.

Andy Ebon - signature

 

 

Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog