Creative Coverings Hires Business Development Manager

Creative Coverings
Kelly Dalisa

Sparks, NV Creative Coverings, a national linen rental and sales company, named Kelly Dalisa as Business Development Manager for the Southern California Region.

Kelly joined Creative Coverings with over 15 years’ experience in sales, marketing, event logistics and customer service. “Kelly brings an extensive background in event design & production,” says Samantha Olson, Director of Business Development.

“Kelly will play an integral role in improving our market position by better serving our current customers. And reaching out to new customers to increase our presence in the Southern California region.”

Born and raised in California, Kelly graduated San Jose State University with a BS in Hospitality Management & Business. Kelly is a former business owner-operator of a successful event venue.

Creative Coverings

Creative CoveringsA national Special Event Linen Rental and Sales Company serving the event and event-planning industry. The company provides tablecloths, chair covers, sashes and napkins for rent and sale for weddings and events.

Creative Coverings is located at 87 Coney Island Drive, Sparks Nev. Phone: 775-359-6733, Fax: 775-355-9204. Website.

St. Patrick’s Day Green Marketing – All Year ‘Round

Creative Coverings, a national specialty linen rental company, is reducing its carbon footprint one table cloth at a time. The popular linen supplier has developed and implemented several sustainable components within its manufacturing, shipping, and laundry departments to create a positive effect on the environment within the events industry.

The company rents tablecloths, napkins and chair covers to event planners and caterers all across the country.  Renting linens is much greener than using a disposable table covering; it saves room in our nation’s landfills. Each linen is used to its full potential, even after being damaged. Any linen that comes back damaged is recycled to create an alternate size table covering, table accent, or client swatch sample in an effort to dispose a minimal amount of scrap.

Recently, Creative Coverings manufactured custom window coverings from unused fabric to help refurnish homes of families struck by the Hurricane Katrina tragedy.  “It was such an honor to partner with Operation Outreach and the St. Bernard Project,” says Creative Coverings President, Robin Brockelsby.  “What a special opportunity it was for us to be a part of rebuilding destroyed homes from some of New Orleans’ forgotten families.”

A Green Solution to an Age-Old Problem

In addition to recycling fabric, environmentally friendly canvas shipping bags were custom made for clients to return dirty linens, saving around 600 cardboard boxes a year from being circulated.  Creative Coverings teamed up with UPS to design these reusable bags and has recently started participating in the optional UPS Carbon Neutral program where every order shipped via UPS supports projects that offset the emissions of the shipment’s transport.

The company has also made its laundering processes much more eco-friendly by choosing product lines that are environmentally preferable and readily biodegradable, inhibiting any problems with wastewater treatment. This system was built around the core principals of both Green Seal and the U.S. EPA’s Design for the Environment (DfE) program.

“We are thrilled to help reduce our impact on the environment,” says Brockelsby, “and pleased we can give our clients the comfort of knowing they are renting from a company that believes in sustainable business practices.”

NOTE: This is a great example of differentiating your company by positive business practices.

What could you be doing in your line of work that achieves a similar effect?

Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog

Creative Coverings Announces New National Sales Executive

Kate Kovalick

Creative Coverings, a Reno-based, national linen rental and sales company, announced that Kate Kovalick has joined its staff as a National Sales Executive. Kovalick will take on the task of growing the company’s rental and sales division.

“Kate brings with her an exceptional amount of experience in restaurant and hotel catering,”

says Robin Brockelsby, Creative Covering’s President.

“With Kate travelling the country and visiting trade shows and industry conferences, Creative Coverings will be better serving our current customers, reaching out to new customers, and also be increasing our national presence – one of our top goals for 2010.”

Creative Coverings serves the event and event-planning industry, providing fine linens, including a wide variety of tablecloths, napkins, chair covers and sashes, with trendy and traditional fabrics. Wedding, corporate and private event planners use Creative Coverings to create their tabletop look and feel.

Prior to her new position, Kovalick worked in the catering industry with MGM Mirage Corporation at the Silver Legacy Resort Casinowhere she was responsible for all large-scale conventions and social catering events.

As Creative Coverings new National Sales Executive, Kovalick will help represent the company at National Association of Catering Executives (NACE) and International Society of Event Specialists (ISES) events.

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Andy Ebon - wedding marketing expert

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

Effective Conference Sponsorship

Effective Conference Sponsorship
Robin Rocks the NACE Marketplace

Robin Brockelsby, co-owner of Reno-based Creative Coverings has an ongoing challenge. Her company competes with larger, more-established linen companies, across the United States.

At the 2009 NACE Educational Experience, Robin made a dramatic splash by sponsoring the table coverings for both the opening day breakfast and luncheon. This ‘first-statement’ set her up for the second day, ‘NACE Marketplace’ trade show.

Creative Coverings was one of several linen companies exhibiting. The buzz, created by the opening day sponsorships, drove considerable traffic to their booth.

When it comes to effective conference sponsorship, donations, or any presence at a national or local association event, make it count.

Andy Ebon - wedding marketing expert

Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog