A few months ago, after a seminar, one of the attendees approached me and asked, point-blank:
“OK, Andy, what are the top three social media choices a local wedding business should make, in what order, and why?”
As a small crowd gathered, I didn’t miss a beat.
- Build and maintain a blog
- Launch a YouTube Channel
- Have an active business Facebook presence
Numbers 4, 5 & 6, just to stimulate discussion, were:
- Google Plus (still too early to tell at that point)
I believe that Blogging is the single most important effort a small business owner can make. It enables you to publish a self-maintained highlight reel of your business, write about your peers and clients, become a source for the media, attract prospects and entertain customers.
These days, blogging software, such as WordPress, has become a full-fledged CMS (Content Management System) that can merge your blog AND website. Even a blog that has just two new posts a week makes a major impact on SEO (Search Engine Optimization).
Four years ago, if a prospect did a search for a business, like yours, it is was important to found in the first three pages of Google (or other) Search Results… the Top 30. Why? Because 90% of people clicked on a result within the Top 30.
Today, 90% of clicks occur on the first page of search results, in the Top 7. Impatience, indeed.
I’m proud that if you searched with the keywords wedding marketing, today, my business would rank #1 & #2 out of 390 million results on Google. #3 is Wedlock Magazine, a publication I write for, every issue. Of course, the 390 million results are unimportant. What’s important is that The Wedding Marketing Blog shows up in the first few results. After the Top 10, it doesn’t matter.
When people look to find interesting content about products or services you offer, in the geographic area you service, they should find you! They should find interesting stories, perspectives, and a business personality differentiating you from the competition. At those kind of results are best found by blogging.
The plan goes like this…
- Read other business blogs
- See what you like and don’t like
- Start a blog
- Write, write, write… your writing will improve
- After about 20 posts, publicize your blog
- Keep writing 2-3 times a week
- The results will rocket you past the competition
The Wedding Marketing Authority
The Wedding Marketing Blog