LED Unplugged lights up Bridal Spectacular Bridal Show

LED UnpluggedA few years ago Kevin Cordova‘s primary business was DJ entertainment for weddings and special events. He let his creative juices flow and has built LED Unplugged, a company for lighting and event rentals. (Definition: an LED is a Light Emitting Diode)

His first business development came in the arena of wireless lighting design. Not simply renting dumb lighting, but intelligent LED spotlights, programmable in color and motion, to truly enhance a venue.

Over time, Kevin has built a lounge furniture division and a cottage industry in beautifully lit antique letters. He continually develops adjunct elements that create special focus within events.

Last weekend, LED Unplugged was in the center of everything at Bridal Spectacular, Las Vegas’ top bridal show. For several years running, Kevin has created a special lounge area for the show. Never the same design, twice.

This year’s lounge area featured furniture, antique letter lighting, and an overarching color theme and design elements. It used both the space and height of the allotted floor space, creating a buffer area, between the exhibitor booth area and fashion show stage and seating.

Photos by Alicia Purdum, Orange Soda Photography
Photos by Alicia Purdum, Orange Soda Photography

Click image to enlarge view

The picture (above) taken by Orange Soda Photography is presented as one image, but is actually stitched together, East and West positioning. They faced each other on the lounge floor, spelling out, WILL YOU MARRY ME? 

Not only was the lounge themed in pink and white, even Kevin was in a white suit, with pink accoutrements.

To give you a sense of scale and perspective we also feature a photo taken by Adam Frazier Photography, with the assist of a cherry picker.

Photo by Adam Frazier, Adam Frazier photography
Photo by Adam Frazier, Adam Frazier photography

Click image to enlarge view

You would think that would be plenty of involvement, but Kevin has a trade show booth, and was hired by many fellow exhibitors to provide accent lighting to enhance their booth presentations of all kinds.

Lots of wedding show exhibitors do excellent work. Kevin Cordova has found a way to be helpful, ubiquitous, and stay several steps ahead of the competition. When businesses and wedding couples work with Kevin, they are not just renting gear; they are getting the benefit of outstanding design creativity.

Oh… you won’t see behind the DJ booth any time soon 🙂

Acknowledgments: Thanks to Orange Soda PhotographyAdam Frazier Photography, and Bridal Spectacular.

Andy Ebon

 

 

Andy Ebon
Wedding Marketing Authority
The Wedding Marketing Blog

‘Bouquet Couture’ is a ShowStopper at Bridal Spectacular

wedding bouquets

Wedding Bouquets are a common purchase for most brides. They come in many shapes and sizes; some more creative than others. In most markets, there are a number of floral designers that provide superior style and design to suit the discerning bride.

But, In walking the trade show floor of the Bridal Spectacular wedding show on Friday, one particular business jumped out at me as a ShowStopper, Bouquet Couture.

What they make…

“One-of-a-kind wedding bouquets for the bride and bouquets and boutonnieres for the entire bridal party.”

wedding bouquetIn chatting with the owners, Emily and Nicole, they emphasized a commitment to not repeat their work. So, from a design standpoint, each bride receives one-of-a-kind design and finished product. Photos and displays that showcase their work is for example and inspiration, only.

If a bride says, “I want to get THAT one!.”, she is politely told that the Bouquet Couture work-process is a little different. They interview each customer for style preferences, theme, hobbies, personal history, and other symbolic notions.

The final product is not simply beautiful or stylish, but a physical and emotional representation of the soul of the bride, 

Matchbook BouquetThe matchbox-bouquet (pictured right) is an excellent example of creativity meeting personal history. The bouquet was designed and constructed for a couple’s 40th anniversary celebration. During their decades together, they had collected matchbooks and matchboxes and restaurants, nightclubs, and the like. 

The finished bouquet makes a stunning show piece; much more dazzling than glass bowl, filled with matchbooks.

Among many exceptional businesses and show exhibits, Bouquet Couture brought me to a dead stop. And yes, they make boutonnieres, too.

Just brilliant creative work…

Andy Ebon - wedding marketing expert

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog

LVWN Brides Panel #4: Connecting with a bride on Facebook

Bride on Facebook

This post is the fourth of a recap series about a meeting of the Las Vegas Wedding Network. Seven brides spoke and answered questions about their wedding planning experience.

Jazmine told a story about a vendor she met a bridal show who took the time to look up her Facebook profile, find out a bit about her, and connected with her. The vendor was able to look her up, using the email address she provided.

One of the meeting attendees was aghast and agitated, shouting out her question: “Isn’t that stalking?”

Calmly, Jazmine responded with the following… paraphrasing:

“At the time, my profile was public, so anyone on Facebook could have seen my complete profile. I have since made much of my profile less public, until I’ve made a friend-connection. I thought it was ‘sweet’ that the vendor took a little time to learn a little about me, see I had a child from a previous marriage, and more. It showed me they were interested in me.”

More than once, during the evening, Jazmine pointed out the importance of people remembering names and faces, particularly at bridal shows and showcases. She remembered a specific instance where one exhibitor at a bridal show had shoved a business card at her, three separate times. Other people, seeing her on multiple occasions, remembered her by name.

Opinion – What to make of this: First of all, it’s not stalking. Not by a long shot. If some approaches you to friend them on Facebook, if you don’t want that to happen, just press ignore. If they persist, and annoy you, it’s one click to BLOCK them.

If you approached 100 brides via Facebook to follow your business group page or connect as a friend, some percentage would connect with you and others would not. Your approach might go like this:

Dear Jazmine,

Enjoyed meeting you at the Bridal Spectacular. I know you’re still in the decision making process, and thought you might want to follow my business fan page, and learn more about what my company is about, and see what we’re doing. Hope you’ll become a fan.

Andy

That’s a pretty benign approach, and, again, some brides will become a fan, others won’t. Don’t over analyze it. Having a soft Facebook strategy is a perfectly reasonable marketing move.

It’s important to remember that what YOU prefer as a customer, is not relevant when you are the business owner. Don’t project your likes and dislikes on the bride. This is an opt-in approach. Those brides that choose to follow you are exercising Permission Marketing.

Andy Ebon
The Wedding Marketing Blog

We have a wedding marketing whiner (Yes, whiner)

seat of the pantsIt did not take long to find a reason to write a companion post to the one from the morning: Are you guilty of seat-of-the-pants marketing?

Debbie Hansen, a good friend and Las Vegas bridal show producer (Bridal Spectacular) relayed a recent selling experience via an update on Facebook.

Ouch, don’t know what to say when someone who does not know you and accuses you of being greedy because you won’t cut them a deal on a booth, it seems to me cutting special deals is just plain wrong, what do you think?

My reaction: This is a seat-of-the-pants marketer, in the flesh.

Somewhere along the line, almost thirty years ago, I learned the difference between price vs. value. I also developed a clear understanding that what a business charges for a product or service does not have a direct connection with their costs. It is determined by their ability to deliver the product or service, successfully, and their customers (exhibitors) receiving value (traffic, leads, face-to-face exposure, etc.,) in line with promoted expectations (and to some degree, consistent with past success).

Greedy? Are you kidding? This particular bridal show promoter consistently deals with every exhibitor on an even playing field. Whatever ‘promotions’ and ‘options’ exist, are for all to take advantage of. With Debbie Hansen, you do not have to wonder whether a competitor received a discount or a trade deal that, by virtue of a special arrangement, is better than your hard dollars.

Presposterous!! This is a cheap shot from someone who doesn’t know the difference between price and value and doesn’t understand the ethical issues of offering different deals to exhibitors in the same event.

Debbie Hansen
Debbie Hansen, Bridal Spectacular

I think what one might says (roughly) is this (my words): “I appreciate that every exhibitor would like to spend the fewest dollars possible to market their company at our show, in our publication, and on our website. However, we operate on an ethic of fairness. To us, and our advertisers/exhibitors, that means offering everyone the same options and pricing. You will always know that you didn’t pay more than your competitor. And vice versa. And you want to be dealing with a fair and ethical company, don’t you?”

And if they don’t fall in line, with a little more discussion, then they are self-absorbed with no regard for fairness in the industry that they occupy…. (Want to know what I REALLY think?)

When the shoe is on the other foot: Wedding business owners can wear me out, complaining about how brides don’t understand the value of their quality product or service, and make lowball offers or hire amateurs. In this particular instance, The wedding business owner shows the same foolishness as a poorly informed bride. Problem is…. they are allegedly a professional and should know better.

In case you haven’t picked up on it, I’m annoyed by this mentality.

There is a difference between a product or service being overpriced and one’s ability (budget planning) to make a purchase.

Accusing another business owner of greed is, in this particular case, pathetic.

End of rant!!

Full disclosure: I am a co-founder of the Las Vegas Wedding Network, along with Debbie Hansen and Monica Morgan. I became involved in launching the organization because Las Vegas needed a prominent, long term, ethical person (Debbie Hansen) taking the lead in wedding networking. So, do I have a bias in all of this? Not really. It just galls me when people point a finger at one of the most ethical, professional people I know.

Andy Ebon
The Wedding Marketing Blog