Where to host your business blog

blog hostingThese days, I frequently make presentations about blogging.

Among the questions that come up most frequently are:

  • What software is the ‘best’ for blogging?
  • Where should I have my blog hosted?

The three most popular blogging platforms are WordPress, TypePad, and Blogger.

Blogger
is owned and managed by Google. It’s an entirely ‘free’ service, including hosting. It’s the simplest to set up. You can get started in a matter of minutes.

TypePad is paid service with five levels of subscription, offering different levels of features and capacity. TypePad includes hosting, as part of their service. TypePad offers many templates to get you going quickly.

WordPress is an open-source platform that is free to the user. Many hosting services offer a 1-click installation of WordPress. WordPress.com offers free hosting for a WordPress site; however, that comes with a variety of rules, which may or may not appeal to you.

As well, WordPress has a huge community of developers offering free and paid templates for almost any configuration of blog you might prefer.

OPINION AND RECOMMENDATION: One of the most important elements of a blog is driving traffic to your website. That is best done when your blog is hosted on your website server. Your website then gets ‘credit’ from search engines for traffic to your blog. Just having a link from your ‘Blogger-blog,’ for example, does not serve you as well as traffic to your WordPress blog, hosted on your website server.

My preferred set up is a WordPress blog, hosted on your website server. It requires a little bit of technical knowledge, but not much. Second choice is TypePad. Blogger works fine as training wheels, but doesn’t give you the benefit of sharing traffic to your website.

I would suggest using short, free trials for all three, and then make your own decision.

It may be a “three-bears situation.” Too hot, too cold, just right.

Blogs are ‘Search Engine Friendly’

Peter_Merry_WEDIn explaining ‘everything about blogging’ in yesterday’s seminar, something very simple and exciting happened.

I made a simple post to The Wedding Marketing Blog during the first 20 minutes of the seminar. About a half hour later, I was demonstrating ‘technorati.com’ the ‘search engine of blogs.’ Someone suggested I put AFWPI into the search function.

I hesitated. Didn’t really think the name of the organization, sponsoring this conference, would get a result.

My expectations were too low!!

It turned up several results. The first of which was the post I had made just a half hour before. Very powerful and unintended, at that.

In fact, it turned up some content on Peter Merry’s blog. Peter was in the audience and was equally stunned by the result. Peter told me later he had become sold on blogs recently when a photographer had posted praise of Peter, and he garnered several solid leads, sourced to that post.

Peter is speaking today, in support of his new book, The Best Wedding Reception Ever. He is on a speaking rampage and the response to his book has been quite strong. Check it out!

Andy Ebon - wedding marketing expert

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog