10 Top Excuses For Not Posting To A Blog

Manual Typewriter

This is a flashback to last June, when this post first appeared. Judging by the reaction to yesterday’s post on the steady increase in business blogging, I thought this would be a logical follow-up.

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A good blog, even a decent blog, is a wedding marketing goldmine. Offering a highlight reel of one’s business and observations on your involvement  in client and industry events does far more than feed the search engine optimization beast.

Writing quality posts enables you to present your personal and business personality, while shining the light on people, companies, and organizations you interact with. It positions you and your company as the thought leader in field, in your market, and beyond.

Yet, in spite of these substantial benefits, so many business bloggers are running on empty.

So, I present to you the 10 Top Excuses For Not Posting To A Blog

  1. Posting to Twitter is easier because there is a maximum of 140 characters, and I have a short attention span.
  2. I don’t have an original thought to write about.
  3. I’m too busy watching reruns of American Idol,  Jersey Shore, and World Wrestling Entertainment.
  4. It’s easier posting about my ham sandwich lunches on Facebook.
  5. I have so much business, I couldn’t possibly accommodate any more activity resulting from publishing a good blog.
  6. It’s been so long since I posted that I forgot my login and password.
  7. It’s more fun looking for the next shiny object than profiting from polishing the current shiny object, my blog.
  8. I’m thinking about going out of business, and I wanted to accelerate the process.
  9. To make sufficient time for blogging, regularly, I’d have to give up either shampooing my hair or vacuuming.
  10. I’ve come to the realization that I’m an undisciplined, lazy bum, who prefers undermining my success, rather than executing the tasks that will enhance my chances of success.

So what’s your excuse? Or someone you know? Stay tuned for Part 2 of this combination rant/guilt trip, and exposé of incalculable lameness-in-blogging.

Andy Ebon
The Wedding Marketing Authority

If you’re not blogging, yet, you are way behind the curve

When I speaking on wedding marketing, websites, social media and the like, I almost always make one bold statement.

“Blogging is the single most important wedding marketing tactic you can carry out, overall, and particularly for augmenting your website, and enhancing your search engine ranking.”

In the overall business community, the numbers now show that blogging continues to grow. A newly released study from Hubspot demonstrates why blogging absolutely belongs in wedding marketing plan.

Hubspot’s annual State of Inbound Marketing study on a number of emerging trends when it comes to businesses and blogging and they fit together, hand-in-glove. Most notably, Hubspot measured that over the past two years, the percentage of respondents with a company blog increased from 48 percent to 65 percent., a one-third increase.

For anyone who has not yet launched a blog, this means if you’re not publishing a blog as part of your wedding marketing efforts, you are in the slow lane, and losing ground. You cannot jump the learning curve, nor make up ground, easily.

57% of publishing business blogs state that they’ve gained new customers via blog-generated leads, an increase of 11 percent since 2010.

Hubspot’s survey showed a direct correlation between blog post frequency and new customers acquired. My recommendation is generally two or more posts, per week in the wedding industry.

According to the report, the percentage of companies that gain new business via blogging summarizes as follows.

  • 33 percent: Blog less than monthly
  • 49 percent: Blog monthly
  • 72 percent: Blog weekly
  • 76 percent: Blog 2-3 times a week
  • 78 percent: Blog daily
  • 89 percent: Blog multiple times a day

This is not shocking to me. If it’s shocking to you, then perhaps you are in denial or simply haven’t been paying attention. Or maybe blogging seems like too big a task to add to your marketing load.

Let me put it like this.

“You should only blog if you want to stay in better communication with your peers, clients, the media, AND gain new customers.”

Andy Ebon
The Wedding Marketing Authority

Is it time for spring cleaning of your wedding marketing?

spring-cleaning.jpgIf you’ve hit the wall, prospecting for sales, maybe a little wedding marketing maintenance would hit the spot.

Here are a few tasks that will create some clarity, free space, and prompt you to take some actions, spontaneously.

  • Check your domain name(s) registration. Make sure everything is accurate and consolidated under one account. If you’re not using GoDaddy.com, I suggest you consolidate, there.
  • Check your Link Popularity, and make certain you are getting appropriate reciprocal links. If you are receiving some link-backs you did not know about, then it’s time for YOU to reciprocate (make sure to let that person/site know you’ve linked-back).
  • If you have a blog, make a list of a dozen possible topics for future posts.
  • If you haven’t done it yet, this year, tweak your contact database.
  • Go to your LinkedIn account, and reach out to 25 fresh people for connections.

Andy Ebon
The Wedding Marketing Authority

Blog Your Passion

Blog Your PassionMy girlfriend, the lovely Jessica, is a movie buff of the highest order. Magazines and gossip TV shows should hire her as a fact checker. And, as is not so unusual, our movie tastes occasionally differ. Sometimes, I should pay more attention.

Last night, after watching Monday Night Football, I sauntered into the bedroom where Jessica was watching the last episode of The Sing-Off. Then, she clicked over to a movie: Julie and Julia.

I thought I understood the premise of the movie; previews will do that for you. As I understood it, Julie Powell became enamored with the cooking of Julia Child and decided to prepare ALL of Child’s 500+ cookbook recipes from Mastering The Art of French Cooking.

Her plan: Do this in just one year

I had misunderstood a major element of the story. Powell had elected to do all the cooking, and more. A writer, Powell would blog, daily, about her experience from that day: The Julie/Julia Project. Now, the movie had my attention!!

Her blog format was simple. Just text, no images; however, the writing had impeccable flair and style. Powell became convinced that the online diary of her year-long project was read by virtually no one.

Powell may have started with no audience, but great content, written with superb style, ultimately gets attention. As the year progressed, she received comments, traffic to her blog, and then the big stuff… media attention!! Interviews, articles… a book offer… and, finally, the movie, Julie & Julia.

Blog your passion

Andy’s Moral (not necessary your moral) is this: The takeaway, was one of passion, focus, consistency (writing EVERY day), and the power of blogging – social media – search engines.

Getting discovered in cyberspace by people interested in your passion is often far easier than laboring in obscurity.

In short, aside from being a great movie, it’s a public service announcement about the power of blogging.

Blog your passion well, and readers will come… in droves.

Now, I really must see The Social Network, to see what I’ve missed in THAT flick.

Andy Ebon - wedding marketing expert

Andy Ebon
Wedding Marketing Expert
The Wedding Marketing Blog