This is a flashback to last June, when this post first appeared. Judging by the reaction to yesterday’s post on the steady increase in business blogging, I thought this would be a logical follow-up.
A good blog, even a decent blog, is a wedding marketing goldmine. Offering a highlight reel of one’s business and observations on your involvement in client and industry events does far more than feed the search engine optimization beast.
Writing quality posts enables you to present your personal and business personality, while shining the light on people, companies, and organizations you interact with. It positions you and your company as the thought leader in field, in your market, and beyond.
Yet, in spite of these substantial benefits, so many business bloggers are running on empty.
So, I present to you the 10 Top Excuses For Not Posting To A Blog
- Posting to Twitter is easier because there is a maximum of 140 characters, and I have a short attention span.
- I don’t have an original thought to write about.
- I’m too busy watching reruns of American Idol, Jersey Shore, and World Wrestling Entertainment.
- It’s easier posting about my ham sandwich lunches on Facebook.
- I have so much business, I couldn’t possibly accommodate any more activity resulting from publishing a good blog.
- It’s been so long since I posted that I forgot my login and password.
- It’s more fun looking for the next shiny object than profiting from polishing the current shiny object, my blog.
- I’m thinking about going out of business, and I wanted to accelerate the process.
- To make sufficient time for blogging, regularly, I’d have to give up either shampooing my hair or vacuuming.
- I’ve come to the realization that I’m an undisciplined, lazy bum, who prefers undermining my success, rather than executing the tasks that will enhance my chances of success.
So what’s your excuse? Or someone you know? Stay tuned for Part 2 of this combination rant/guilt trip, and exposé of incalculable lameness-in-blogging.
The Wedding Marketing Authority