Black Bear Diner is one of my favorite breakfast places. I had a morning meal there, last Friday. It’s a relatively small chain of restaurants (62 locations) and feels like a local establishment.
Everyone is courteous. Staff members recognize you upon arrival. The waitresses know your ‘usual,’ and refills your coffee cup without being asked. The portions are generous and prices are moderate.
What’s not to like? Well, look closely at the picture. It’s the wimpy, wilted lettuce, underneath the orange slice. Friday, I ordered multi-grain pancakes with strawberries and sugar-free syrup (it’s a diabetic thing). The garnish is a fresh orange slice on a wimpy, slice of wilted lettuce.
I understand a leaf of lettuce with a burger and fries. What is leaf of lettuce doing on the underside of an orange slice, with pancakes? I mean really. It’s incongruous, it’s bizarre. It’s contrary. And it’s not even a fresh, crisp lettuce leaf. It’s wimpy and wilted. I have now taken to asking the waitress-of-the-day (Friday it was Deane) to banish such wimpy, wilted lettuce from my plate.
The truly humorous thing is asking, “So tell me, what’s the history of putting a wimpy, wilted leaf of lettuce under every garnish?” the answer is something akin to “I don’t really know. We’ve always done it this way.”
In this case, the wimpy, wilted lettuce is not going to stop me from patronizing the Black Bear Diner, but it raised a different, perhaps bigger question, in my mind.. What does the “wimpy-wilted-lettuce factor” have to do with Wedding Marketing in your business and mine? What little thing are we doing that annoy prospects and customers and could be changed, simply, without a cost factor or great effort? What are you doing ‘because you’ve always done it that way?’
- Are you a photographer or videographer who drops your gear, just anywhere, at the reception, without regard to safety or aesthetics?
- Are you a musician or DJ who is sloppy about taping down wires? Do you use grey duct tape, when black stage tape would make a better appearance?
- Are you a baker or florist who delivers their creations dressed in a t-shirt and ragged jeans? How about a custom company polo short (with logo), and khakis, instead?
- Does your website have photos that take 3 minutes to load because they were processed five years ago? Are your testimonials from 1999?
- Do you do a good job for the client, but seldom properly acknowledge a referral?
- Do you only call clients and peers to ask for something or to vent? How about calling just to see how they’re doing, and not to ask for anything?
It’s no secret that the wedding industry is highly competitive. Distinguish yourself by doing little things well. What’s your wimpy-wilted-lettuce factor? Identify and fix it. No fanfare.
And another thing… I never mix my soul food with caviar pie! Andy Ebon The Wedding Marketing Blog
PS: If you live in the Western United States, go visit a Black Bear Diner near you. And if you see wimpy, wilted lettuce, point it out. And tell them, Andy from Las Vegas said, “Get it outta here”.
The Wedding Marketing Authority
The Wedding Marketing Blog