Social Media Tactics

Social Media Tactics: Blogging is THE Most Important

A few months ago, after a seminar, one of the attendees approached me and asked, point-blank:

“OK, Andy, what are the top three social media choices a local wedding business should make, in what order, and why?”

Social Media Tactics

As a small crowd gathered, I didn’t miss a beat.

  • Build and maintain a blog
  • Launch a YouTube Channel
  • Have an active business Facebook presence

Numbers 4, 5 & 6, just to stimulate discussion, were:

  • Google Plus (still too early to tell at that point)
  • LinkedIn
  • Twitter

I believe that Blogging is the single most important effort a small business owner can make. It enables you to publish a self-maintained highlight reel of  your business, write about your peers and clients, become a source for the media, attract prospects and entertain customers.

These days, blogging software, such as WordPress, has become a full-fledged CMS (Content Management System) that can merge your blog AND website. Even a blog that has just two new posts a week makes a major impact on SEO (Search Engine Optimization).

Four years ago, if a prospect did a search for a business, like yours, it is was important to found in the first three pages of Google (or other) Search Results… the Top 30. Why? Because 90% of people clicked on a result within the Top 30.

Today, 90% of clicks occur on the first page of search results, in the Top 7. Impatience, indeed.

I’m proud that if you searched with the keywords wedding marketing, today, my business would rank #1 & #2 out of 390 million results on Google. #3 is Wedlock Magazine, a publication I write for, every issue. Of course, the 390 million results are unimportant. What’s important is that The Wedding Marketing Blog shows up in the first few results. After the Top 10, it doesn’t matter.

When people look to find interesting content about products or services you offer, in the geographic area you service, they should find you! They should find interesting stories, perspectives, and a business personality differentiating you from the competition. At those kind of results are best found by blogging.

The plan goes like this…

  • Read other business blogs
  • See what you like and don’t like
  • Start a blog
  • Write, write, write… your writing will improve
  • After about 20 posts, publicize your blog
  • Keep writing 2-3 times a week
  • The results will rocket you past the competition
Now get busy!

Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog

2 thoughts on “Social Media Tactics: Blogging is THE Most Important”

  1. Thanks for concisely summarizing the benefits of blogging and urging everyone to “get with it”. For a while you sound like the dentist who recommends we floss only those teeth we want to save: Want to stay in business? Blog.

    Still, based on my own experience, and what I’ve been reading and studying, I agree with you completely.

    Let me add one more benefit to your list. Blogging invites introspection and reflective writing. Like frequent journaling, frequent blogging can help us think deeply about our business — what our clients get, what we do, and how we manage things. Of course, blogging isn’t the only way we can stay sharp and fresh, but it can be a great help.

  2. Great article once again Andy! Loved it so much I have shared with our linkedin group ‘Modern Wedding Industry’. I will be very interested to see the experience of the group as they discuss the success or not of their blogs.
    Keep up the fantastic work!
    Hope to see you in Vegas again one day.

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