Pinterest jumps to third most active social media site

PinterestPinterest Jumps: Last week, I wrote a post, titled, Does your wedding business belong on Pinterest? This week, the question seems almost academic.

As outlined a study released last Thursday by Experian Marketing Services, a digital marketing firm, Pinterest logged the third most-visited social-networking site in the United States, last month.

Pinterest enables its users “pin” photos and info from the Internet into virtual inspirations boards, an activity, very familiar to brides. In terms of total visitors, only Facebook and Twitter had more visitors, according to the Experian analysis, titled The 2012 Digital Marketer: Benchmark and Trend Report.”

The Experian ranking report is based on the total number of U.S. visitors during March (not including mobile traffic).

In March, Facebook logged over 7 billion total visitors; Twitter, 182 million; and Pinterest counted 104 million total visits from people in the United States, according to data shared with CNN by Experian.

That traffic puts the new-kid-on-the-block in front of more familiar names such as LinkedIn, Google+, MySpace and Tumblr.

Pinterest’s traffic leaped forward 50% between January and February. The Experian report cites Pinterest as “the hottest social media start-up since Facebook and YouTube.” Pinterest launched just two years ago, but has soared in the past half-year.

Other Pinteresting stats for consideration:

The site tilts decidedly female — about 60% of users are women. Just another reason that Pinterest feels like the ideal visually-oriented sharing tool to connect with peers and prospects in the wedding and hospitality industries.

Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog

3 thoughts on “Pinterest jumps to third most active social media site”

  1. I just read on Splendid Insights that it is #1 for wedding planning, so Pinterest has taken off! How long before Facebook puts in an offer?

    1. If I were in charge of strategic planning at Facebook, the question I would have is “How would I integrate Pinterest within Facebook or would I keep it as a separate entity? (as with Instagram)”

      It’s a tricky question. Some free-standing solutions (such as Pinterest) may be better off on their own. Perhaps a more logical buyer might be a major media company, within the wedding industry.

      As I’ve observed, in the first couple of seminars I’ve presented about Pinterest, it is ideal for wedding business communicating with brides, and with each other (if used properly).

      It’s not surprising that it exploded. It just surprising that it took so long (two years) to take off.

      Thanks for your contribution…


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