Since returning from three and half weeks of business travel, for speaking, I’ve been in a somewhat contemplative state. I admit to having tuned out most of the ‘debt ceiling debate’ while on the road. Hopping from city to city, and country to country, in major chunks by car and plane, gives you quite the opportunity to be introspective.
At a relatively early age, I think most of us learn that life isn’t fair. Recently, I’ve become more aware of the plummeting value of integrity and ethics. I know… this is a wedding marketing blog. Somewhere along the line, I made the declaration that…
“…marketing is everything that touches the customer.’
In the wedding industry, it has become far more complicated than that. The interactive dance of bride-media-venue-vendor-et al has become a conglomeration of overreaching, on too many occasions.
Code words such as: “my bride” or “my couple” are mindless inferences that a single business has ownership of the bride or wedding couple and their decisions.
When someone says “I recommend them because they always follow our rules.”, it may be code for: “We don’t want anyone’s creativity interfering with our ability to get home in time for Saturday Night Live.”
“I’m not a public service, I have a business to run.” is code for: “I know I’m doing business with a jerk, but if it brings me business, I’m going to employ situational ethics.”
“The percentage we take for referring business is simply the cost of doing business.” is a ham-handed way of saying, “We narrow the field of leads for you, and if the value of business is worth it to, your business will happily pay it.” – Fair enough, but with the absence of transparency (revealing that percentage to the customer), I’m not sure if the policy passes the complete smell test.
I continue to look for fairness or reasonableness from time to time, but mostly find abuse of power, situational ethics, and lack of integrity.
You’d think I’d be used to it by now. Not so… I continually seek to do business with like-minded people.
How about you? Do you think about who (and what companies) you do business with? What bugs you? What makes you happy?
Share YOUR wisdom… and philosophy.
The Wedding Marketing Authority
The Wedding Marketing Blog