Playing the percentages – Quiz #2

playing the percentagesAre you playing the percentages?

  • What percentage of your wedding bookings are referred by satisfied clients?
  • What percentage of your wedding bookings are referred by venues?
  • What percentage of your wedding bookings are referred by fellow wedding professionals?

Repeat and referral business always cost fewer marketing dollars than developing new business. What are you doing to maximize this sector of your overall bookings.

Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog

Are you creating Bridezillas?

BridezillaWedding business often tell war stories about ‘bridezillas.Problem is, they are often guilty of helping create the bridezillas they complain about.

It starts with creating and reinforcing unrealistic expectations of the bride by using cliches, such as:

  • Perfect
  • It’s all about you
  • You’ll be the center of attention
  • Your special day

Take a look at your marketing materials: brochure, website, advertising…. all of it. If you’re using these terms, or words like them, knock it off. Cliches don’t differentiate your business from your competitors. And they spawn new bridezillas with unrealistic expectations.

You wouldn’t want to do that, now would you?

Have any wedding marketing cliches that bug you? Add a comment and post them.

Distinguish your business

distinguish your businessEarlier this week, I took part in an all-day meeting/workshop of business owners. There were presentations, discussions and lots of ideas. One had to pay attention because the pace was fast and furious. You never knew when the big idea (for you) would jump up. You didn’t want to miss it.

The topic often turned to Marketing, in one fashion or another. My friend Jorge Lopez, was moderating, and almost out-of-hand said (paraphrasing), “In order to succeed in selling, you have to be first, best or different.” This was an in-your-face reminder, stated succinctly.

You are either first or you’re not. Being best is something to strive for, but it can be hard to define and somewhat subjective. Being clearly different in one or more aspects of your business is what keeps you from being a commodity, and makes customers seek you out.

Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog

Wedding Marketing Pop Quiz

Wedding Marketing Pop Quiz

How much money did you spend last year, ‘per wedding booked?’

If you don’t know it, off the top of your head, you need just two statistics to compute it.

  1. The total number of dollars spent, specifically, on wedding marketing.
  2. The total number of wedding events, booked.

Just divide item 1 by item 2, and the result is the wedding marketing dollars spent for each booking.

Is it lower than you expected, higher, or about what you thought? Now that you know the number, how are you going to use the information? We’ll have some ideas. Check back.

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Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog