Perfect Wedding

Just for laughs, I ‘googled’ the phrase Perfect Wedding. Sadly, it received almost 40 million results.

A lot of people living in fantasy land, either believing or creating unrealistic expectations.

You’re not helping create those unrealistic expectations, are you? Just say no!

perfect wedding

Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog

Wedding Leads Decline: What gives?

wedding leads decline

Fewer Americans are getting married. On average, the ones getting married are having slightly smaller weddings. Their celebrations are shrinking; however, not necessarily becoming less expensive. Wedding leads are an important part of profitability.

Wedding couples are deferring wedding dates. In 2015, the average American bride was just under 28 years old and the average groom almost 30 (Source: according to the most recent data available from the Census Bureau). A decade earlier, brides were 25; grooms about 27.

Wedding Statistics

wedding leadsThe number of new marriages per 1,000 people (The U.S. marriage rate) has declined for decades. It crashed especially quickly, in 2008 and 2009. However, there’s little evidence people began getting married at a quicker rate, despite the recovery of the economy. The marriage rate is unlikely to improve, significantly in the foreseeable future.

On the world stage, this is no shock. The United States marriage rate must plummet by about one-third to match marriage rates elsewhere. Recent data shows a U.S. marriage rate of 6.9%, compared with an average rate of 4.6% for countries in the European Union.

In the United States, couples are postponing marriage indefinitely, as it is more socially acceptable for couples to cohabitate and parent outside the bonds of marriage.

Year Over Year Statistics

wedding keadsWhile advertising costs continue to rise, it’s important to compare the cost-per-lead from the various sources of traffic. It is reasonable for prices to rise, commensurate with website traffic, but only if cost and activity are rising in tandem.

You will know, immediately if a proper relationship between marketing costs and click-throughs or leads exists.

As a wedding business, your website or storefront on sites such as The Knot or WeddingWire are key factors. Most of all, they should be in proper order. That means current photos, accurate copy, etc.. This goes for local and regional sites as well.

Review your wedding statistics and marketing costs not less than every three months.

Andy Ebon
Wedding Marketing Authority

Creative Coverings Hires Business Development Manager

Creative Coverings
Kelly Dalisa

Sparks, NV Creative Coverings, a national linen rental and sales company, named Kelly Dalisa as Business Development Manager for the Southern California Region.

Kelly joined Creative Coverings with over 15 years’ experience in sales, marketing, event logistics and customer service. “Kelly brings an extensive background in event design & production,” says Samantha Olson, Director of Business Development.

“Kelly will play an integral role in improving our market position by better serving our current customers. And reaching out to new customers to increase our presence in the Southern California region.”

Born and raised in California, Kelly graduated San Jose State University with a BS in Hospitality Management & Business. Kelly is a former business owner-operator of a successful event venue.

Creative Coverings

Creative CoveringsA national Special Event Linen Rental and Sales Company serving the event and event-planning industry. The company provides tablecloths, chair covers, sashes and napkins for rent and sale for weddings and events.

Creative Coverings is located at 87 Coney Island Drive, Sparks Nev. Phone: 775-359-6733, Fax: 775-355-9204. Website.

Bridezilla Speaks!

bridezilla speaksToday’s post is strictly for your funny bone. In researching ‘all things about weddings’ one finds all kinds of fun and interesting items… such as Going Bridal.

Take a look at this parody site, Going Bridal. You will probably be amused. Maybe you’ll send an eCard to a fellow wedding professional and give them a laugh.

Andy Ebon
The Wedding Marketing Authority