Since returning from three and half weeks of business travel, for speaking, I’ve been in a somewhat contemplative state. I admit to having tuned out most of the ‘debt ceiling debate’ while on the road.
Once upon a time there was a bride named Goldie. She had met her prince charming and couldn’t wait to start the process of planning her wedding. She stopped at a bookstore and came home with a pile of wedding magazines. Goldie was inspired.
Wedding professionals are often frustrated by brides and grooms don’t appreciate the value of their services. Ultimately, aside from ‘customer service,’ there are three major factors that come into play.
“The only client you can’t satisfy is those who have unrealistic expectations.” ~ Patricia Fripp, CSP, CSAE ~ Public Speaker, Coach, Author
During the sales process, it’s very tempting to say ‘Yes, we can do that.. no problem…’ or almost any overly affirmative response to a prospect’s question. That is the root of unrealistic expectations.
Good advice from Patricia in just a one sentence quote.
AndyEbon.com ~ The Wedding Marketing Blog