I took a call from a wedding professional. In a matter of fewer than 30 seconds, I was incredibly annoyed. He asked me what seemed like a simple question: “What’s a reasonable conversion rate for visits to my website?”
Many wedding businesses have hired a person or company to create its website with the misunderstanding that the site is a permanent fixture. And not a work in progress needing continued care and improvement.
Marketing Decisions are sometime made in a moment; other times, it days, weeks or months to make a firm decision… if one is made at all. This is a challenge for wedding professionals and wedding couples..
WeddingWire World DC used to be a 1-day, 1-location educational conference in 2012 and 2013. In 2014, WeddingWire World has expanded to five cities. On Monday, June 16th, WeddingWire World returns to DC, near its corporate headquarters.