WeddingWire Education Team adds Andy Ebon

WeddingWire EducationWedding Marketing Expert, Andy Ebon, will be joining the WeddingWire Education Team as an Education Expert. His official start date is June 1st, kicking off with the WeddingWire World Conference in Miami, June 3rd,  closely followed by the WeddingWire WorldConference in Washington DC, June 16th. These full day events the first two in a 5-day schedule for calendar year 2014.

WeddingWire Education

For the Miami gathering, Andy will be joining such wedding industry luminaries as: Sonny Ganguly (Wedding Wire), Alan Berg (Wedding Industry Leadership Conference), Silvia Camps (Brand Development Group), Kathryn Hamm (GayWeddings.com), Kyle Mihalcoe (WeddingWire), Brendan McLellan (WeddingWire), Bill Cronin (WeddingWire).

During the course of his work with WeddingWire, Andy will be speaking at national, regional, and local conferences and meetings, as well as giving periodic webinars, and contributing to its B2B blog.

“I am incredibly excited being part of the WeddingWire Education Team as an adjunct to work in my companies, Wedding University®, The Wedding Marketing Blog, and the Wedding Marketing Network. Great thanks to Sonny Ganguly for bringing me into the fold.”

Noreen Azuzu
Feature Writer
The Wedding Marketing Blog

Google Plus has instant impact on search results

Three days ago, I wrote a post about my reasons for deleting a Facebook Page: Wedding Police. Among other social media promotion, I shared the post on Google Plus.

In the comment block, preceding the post, I wrote:

“Poor Facebook etiquette, cluelessness, drives Wedding Police into retirement.”

Today, I was doing some unrelated research for a different story, and used Google to search for the terms Facebook Etiquette. I was astonished to see my post from three days ago pop-up at #3, out of 103 million.

Google Plus

From what I’ve observed over the last year, Google Plus sharing does not create lasting results in SEO, but in the short term, WOW!

Andy Ebon - wedding marketing expert

Andy Ebon 
The Wedding Marketing Authority
The Wedding Marketing Blog

Social Media: Weapons of Self-Destruction

Social Media
Social Media – Weapons of Self-Destruction

Social Media can be defined and characterized in many ways, including a plethora of permutations. Taken in its entirety, there is positive value, negative value, and no value. Simply ‘killing time’ and other uses may fall into more than one category.

Part 1: This essay has not been fully mapped out, but it will be an extended discussion, in multiple parts.

I have my own quotation, which I first used, in reference to unnecessary gadgets on websites.

“Just because you can do it, doesn’t mean it’s a good idea.”

Andy Ebon

Years later, the quotation has become a more universal reference in my lexicon, both high-tech and low-tech. Social media appears to be at center stage in my repetition of the quotation.

Despite my fascination with technology, I am not an early-adopter. I don’t have the latest smart phone or laptop. On the flip side,  I’m certainly no technophobe. I’m far more interested in the communication of content; the messages transmitted, posted, emailed, texted, etc.,.. how they are perceived, understood… and the results (immediate > viral).

Social Media Dynamics

TRUTH: Nothing you post, email, text, update, etc., is private. Post it, and delete it within seconds; you are too late. There is a term for that: DIGITAL PERMANENCE.

TRUTH: The written word has no tone. There may be intended tone… humor, sarcasm, joking, political correctness, or seriousness are just a few. Which takes us to the next point…

TRUTH: No matter how clear you believe your message is, it will be understood by a person or persons. Even if it is understood, as intended, some people will agree, disagree, or just find the message uninteresting.

Yo! Facebook is not a Diary

LURKING: That’s the term for people who read your messages, but don’t necessarily answer or comment.

TRUTH: You  have no idea how many people are lurking on Facebook (for example).

EXCEPTIONS ARE: Those who click the LIKE button, post a comment, or answer you privately. The LIKE button is, at best, an imperfect expression of sentiment.

Today’s Observation

Those of us who use social media for business, often voice thoughts and opinions about business experiences. In a moment of anger, for good reason or bad, it is tempting to condescend, deride, or put down a prospect or client (I plead guilty to having done this and I know it’s not an exclusive club).

Our pointed comment may cause discussion, generate judgments about our comment and us. Though it’s the lurkers who may be most important. They may simply question our ethics,  judgment, self-importance, or a variety of other factors. 

You cannot measure how often they will repeat or share a spontaneous comment, attributed to you or me. Some who read it, won’t think anything of it. Others who know you, may think, “No big deal, that’s just Joe being Joe.”

And others may read your words and decide: “I was considering doing business with him/her. After reading such an inappropriate comment, I wouldn’t do business with them… period.”

People will judge you… thumbs up or thumbs down. The people who give you thumbs up, will tell you… even publicly. Of the ones who give you thumbs down, a few will post publicly, most won’t tell you; they’ll just go away. And if asked about you, are unlikely to give you a raving endorsement.

REPEAT AFTER ME: The written word has no tone. So your remarks may be interpreted in many ways; not necessarily as you intended.

OPINION: I am not the ultimate arbiter of Social Media Etiquette; however,  due to the nature of my business, I observe massive amounts of online behavior. Again, I am not immune from mistakes. None of us are flawless; however, fewer incidents of offending others, injuring our own reputations, or simply making noise with spammy comments would be a good thing.

Andy

Your comments, here… in agreement, disagreement, or presenting other thoughts (not expressed in this post) are both welcome and appreciated.

Do you know some who would benefit from this post? Please pass it on or share it on social media platforms that you use.

Andy Ebon - wedding marketing expert

Andy Ebon 
The Wedding Marketing Authority
The Wedding Marketing Blog

Watermark Images for Safety

watermarkerPiracy of websites, both content and  images, is all-too-pervasive. It’s an issue addressed in this blog, more than once.

Creative companies, such as wedding planners/designers, floral designers, decor companies, bakers, lighting designers, etc., routinely have their content copied/duplicated/pirated.

For text-based content, CopyScape is recommended – as described in the context of this particular piracy story.

Some image-dependent businesses (such as the ones noted above) prefer/choose not to watermark their images to make theft less appealing to those taking shortcuts.

For those who might consider watermarking website or blog images, there is an excellent software option for Mac, called Watermarker.

Several key features include:

  • Use custom text
  • Use your own logo
  • Resize Images
  • Batch-process images

All of these features are useful. Batch-processing is particularly useful for photographers and other businesses that generate many images from a single event.

Watermarking is priced at $14.99 through Mac App store. I don’t have a Windows recommendation because I don’t use that operating system. However, I’m sure there are comparable Windows iterations of watermarking software.

To rewrite a quote, originally about Michael Jordan…

“When it comes to thieves, you can’t stop them, you only contain them.”

There is no foolproof content or image protector, but watermarking makes it much tougher. If you don’t have a concern about content or image theft, you should. See what your options are.

Andy Ebon - wedding marketing expert

 

 

Andy Ebon
Wedding Marketing Expert