Sneak Peek at Wedlock Magazine

Pleased to announce that my column, The Andy Method will debut in the July 2010 issue of Wedlock Magazine. I encourage you to take a look at this preview video, and consider subscribing to the magazine, webcasts, and accompanying educational opportunities.

Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog

Perfect Wedding Guide relaunches its Las Vegas market presence

Perfect Wedding Guide party
Perfect Wedding Guide party

It may have come as a surprise to some members of the Las Vegas wedding community that the Perfect Wedding Guide has been in the market for about two decades.

When I moved to town, in 2003, a local franchisee had been forced to sell his area ownership. Since then, the Las Vegas Perfect Wedding Guide had wobbled rather unsteadily.

Last summer, national management of the Perfect Wedding Guide took over management of the Las Vegas market, clearly declaring that they were going to solidify and refresh the brand. This Thursday, the day after the conclusion of CaterSource, Perfect Wedding Guide – Las Vegas held a Re-Launch Party for advertisers, prospects, and other wedding industry leaders.

PWG Hosts: Karli Markowitz, Tammy Elliot, and Brandi Zrallack
PWG Hosts: Karli Markowitz, Tammy Elliot, and Brandi Zrallack

The event was held at Tao, in the Venetian Hotel. Over 150 local wedding professionals turned out to enjoy the hors d’oeurves, cocktails, and assuring, positive words of Karli Markowitz, Brandi Zrallack and Tammy Elliot of the Perfect Wedding Guide.

In challenging economic times, when local businesses invest marketing dollars, it’s important to know that you have support from the local sales representative, all the way to the company president. Every attendee left, feeling assured that a marketing investment in Perfect Wedding Guide, Las Vegas, was money well spent.

What have you done, lately, to reassure your customers?

Andy Ebon - wedding marketing expert

Andy Ebon 
Wedding Marketing Expert
The Wedding Marketing Blog

Get Married Magazine leaps the pack with technology breakthrough

GM-triple-logoA technology breakthrough? In a magazine?

Yes, that would be correct! Read on, about the dramatic new feature that will be part of Get Married Magazine, beginning with its Premier Issue (October 2009). An addition that will intrigue and inform brides. And benefit advertisers with a new and different connection to online content, directly from Get Married Magazine.

GET MARRIED MAGAZINE IS THE FIRST BRIDAL PUBLICATION TO USE THE CUTTING-EDGE MICROSOFT TAG, BRINGING PRINT PAGES TO LIFE

With the click of a smart phone camera on the pages of Get Married magazine, busy brides connect instantly to videos, websites, photos and information – while on the go

ATLANTA, August 4, 2009 – Get Married Media, an integrated tri-media wedding planning resource with national platforms online, on television and in print, announces today that Get Married magazine is the first bridal publication to ever use the new Microsoft Tag technology, giving readers instant entertainment and connection to videos, website, photos and information on a mobile phone.

The Get Married Microsoft Tage
The Get Married Microsoft Tage

Throughout Get Married magazine, select editorial and advertisements will have a Microsoft Tag printed directly onto the pages.  After a quick download of the free application to an internet-enabled camera phone, busy and on-the-go brides just aim and snap any Tag within Get Married magazine, immediately turning the still Tag into rich, interactive content on their phone.

As part of its fresh approach to planning weddings, Get Married is using multi-media in an innovative way as never seen before – integrating its expertise in TV and production, along with its internet proficiency, with a print medium – Get Married magazine.

Microsoft Tags, the sophisticated technology powered by High Capacity Color Barcodes (HCCBs), will enhance the Get Married magazine readers’ interactive experience.  The technology allows the users to interact with the content in the magazine in new ways using their mobile device, making it more informative, immersive and fun.  “Tagged” editorial and advertisements will turn traditional magazine reading into ground-breaking, rich, multi-media experiences within the wedding and bridal industry.

Get Married magazine’s promise to reinterpret the rules starts with the publication itself, and integrating Microsoft Tag changes the way brides read a magazine, gather inspirations and connect with advertisers,” said Stacie Francombe, founder and president of Get Married Media.  “We are bringing our expertise in video and online to the magazine pages, moving beyond the traditional ways of delivering a bridal publication — from the newest interactive technology and latest trends in bridal shopping and style to a colorful, fresh voice in the wedding genre.”

With the small, colorful Microsoft Tags, Get Married magazine offers brides – who are busy working, planning and playing – quick, easy and convenient connectivity to information when and where they want it – with no typing, fumbling with URLs, texting short-codes or launching browsers.  Brides can learn more about a product, save Tags for later viewing, and make a purchase – directly from their phones.  With Tag, Get Married makes the process of planning a wedding more convenient and even more fun.

Get Married is taking user interaction to the next level with Tag.  They have brides who are really engaged, incredibly focused on planning and shopping for their weddings, and Tag allows them to stay in the moment,” said Aaron Getz, business leader for Microsoft Tag. “Advertisers in Get Married magazine can deepen the relation with the brides making their ads immediately actionable and more entertaining. Besides they can track the actions brides are taking and inform their marketing strategy.”

Get Married is working closely with advertisers to incorporate Microsoft Tag in their print ads and to track and monitor the success of the campaigns.  The Tags enable advertisers to further connect brides and consumers with their brand, while influencing purchase decisions and enhancing brand loyalty.  For its first issue launching October 2009, Get Married magazine is offering free Tags to advertisers on full- and half-page ads.  In addition, advertisers can provide the video or Get Married will produce with existing advertiser footage and content.

For more about Get Married magazine’s Microsoft Tag, please visit www.getmarried.com/magazinetag for a step-by-step, including free application download, list of Tag-friendly phones, as well as actual Tag to test on your mobile phone.

Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog

Business Card: What’s the value of ONE?

tracey-biz-card-front-2.jpgYou know the feeling. You dash out the door, jump in the car, headed for a networking meeting. You arrive on time, just barely, and then it hits you. You forgot to stock up on business cards.

It’s too late to go back to your office and retrieve them. You are now going to look like a rank amateur. Not having business cards in your pocket will subconsciously  cause you to minimize making new connections. The scary part is that you never know the value of just one business card exchange.

There is a simple bit of preventative wedding marketing maintenance to make certain this never happens. When ordering or reordering business cards, buy an extra 1000 and stash them everywhere. You should never be at any networking event without 25-50 cards.

Stash a reserve 50-60 cards in the following places.

  • In your car glove box or center console
  • In the glove box or center console of your significant other’s car
  • In one pocket of every suit coat or sport coat
  • In every purse your own
  • … fill in your special place, here

We’re talking about a few hundred extra cards, for back up, We’re not talking about your special business card case. This is back up.

You’ll never have that sick feeling, in the pit of your stomach, again.

Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog