Earlier this year, I gave a presentation on behalf of a client about wedding trends. It gave me the challenging task of adding a some of my perspective into their presentation.
As I reviewed their slide deck, to add my own observations and adjustments, I noted, in this presentation draft, ‘photo booths’ were included as a trend… and something new. I spun this angle to something considerably different.
Photo booths are over 100 years old
The history of photo booths goes back 100 years and more. Early in the 20th Century, it became common to encounter photo booths at county and state fairs, amusement parks and other events.
To make my case, I added the photo booth snapshot of my parents (pictured upper right), taken as newlyweds in Coney Island. Before going further, I framed the notion of photo booths, like this:
“I’m not sure about photo booths as a trend. In general, photos booths tend to be cyclical, rising and falling in popularity over the decades. What we are experiencing now is a wide variety of ‘photo booth options’, such as: Traditional and retro booths, open photo booths (accommodating more people), photo lounges, photo booths with immediate social media upload features.”
Wedding Couples are conflicted
It’s not unusual for wedding couples to, unwittingly, speak out of both sides (or multiple sides) of their mouth. “What’s trendy.” they ask. “Jack and I want this to reflect our personality. We want our wedding reception to be unique. We want to know and use ‘what’s new’.”
Slow down… this is not really conflicted, it approaches schizophrenic.
One Arbiter of Taste
My friend, Kevin Cordova, owner of LED Unplugged post the following item on Facebook (a partial quote)
I spoke recently with a wedding and event planner regarding our newest product, our Vintage Marquee letters. This planner has never yet used them, yet when I mentioned them to her, her response was, “yeah I’m over it. Do you have anything new?”
His incredulity is palpable. And rightly so, in my opinion. What’s passé to one person can brand new to another. Being completely dismissive seemed a bit heavy-handed.
Kevin closed his post with this thought about working with wedding planners, on behalf of their clients, the wedding couple.
“… bring an idea to us, and we’ll help bring it to life. Invite us into your design meeting, and we’ll give you another perspective. We are here to help our clients create that unique presentation that their clients desire.”
Full disclosure: at the Wedding MBA conference, two weeks ago, Kevin put my name, Andy Ebon, in lights, above my trade show booth in Vintage Marquee Letters. His company also added letters to the WIPA (Wedding Industry Professionals Association) booth.
Observations and Opinions: In the wedding and special event industry, it is easy to fall into a pattern of repetition. However, the ability to creatively apply both existing methods and develop new approaches is a wonderful sign of consistent innovation.
We are all challenge with the appeal of NEW aka The Latest Bright and Shiny Object. In the context of Kevin’s post, the notion that anything is passé to a person who has never used is either funny or tragic.
To me, I’d prefer to see an event planner collaborating with a wedding professional to meet a need, solve a problem, or develop something. Commanding something new, at the drop of a hat, leaves me scratching my head.
How about you?
The Wedding Marketing Authority
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