Bridezilla Speaks!

bridezilla speaksToday’s post is strictly for your funny bone. In researching ‘all things about weddings’ one finds all kinds of fun and interesting items… such as Going Bridal.

Take a look at this parody site, Going Bridal. You will probably be amused. Maybe you’ll send an eCard to a fellow wedding professional and give them a laugh.

Andy Ebon
The Wedding Marketing Authority

WeddingWire Achieves Facebook Fan Milestone

WeddingWireCHEVY CHASE, MD–January 17, 2017–WeddingWire, Inc., the global leader for online wedding planning, is excited to announce that its Facebook page has surpassed one million likes from fans around the world. The first wedding brand to utilize Facebook Live, WeddingWire has seen a 39 percent increase in its Facebook fans over the past year and engagement on the platform has grown by 87 percent.

WeddingWire is proud to continue leading the wedding industry, while also inspiring, assisting and interacting with couples during their planning process through its social media channels and customizable social tools including wedding hashtags and Snapchat geofilters.

“Couples today rely more and more on online wedding planning tools, spending 80 percent of their planning time online, including on social media platforms and apps,” said Sonny Ganguly, CMO, WeddingWire. “Being the first-to-market wedding brand on Snapchat and Facebook Live, WeddingWire continues to be at the forefront of the industry, and our Facebook presence is an excellent example of how WeddingWire connects with today’s couples to help make wedding planning easier and more enjoyable.”

Just as with all of its social media platforms, WeddingWire’s Facebook page shares engaging content that both inspires and advises. From articles full of expert tips and advice to make planning as fun, seamless and painless as possible, to real wedding galleries and uplifting stories that provide some relief from the sometimes stressful situations planning can bring, WeddingWire’s Facebook page offers something for everyone no matter what stage of the planning process they are in.

Some of the most popular posts on WeddingWire’s Facebook page include: the “20 Best Wedding First Dance Songs That Aren’t on the Most Popular List,” “22 Things NOT to Say at a Bachelorette Party,” “Things Every Couple Should Agree on Before They Start Wedding Planning,” and “8 Things NOT to Do When Planning a Rehearsal Dinner.”

For more information on WeddingWire, visit www.weddingwire.com and follow WeddingWire on Pinterest, Instagram, Snapchat (@weddingwire), and of course Facebook for the latest in inspiration and wedding planning tips.

About WeddingWire, Inc.

WeddingWire, Inc. is the leading global online marketplace connecting consumers with event and creative professionals. Operating within a $200 billion industry, it hosts 10 million monthly unique users across its mobile and web platforms. Consumers are able to read over 3 million vendor reviews and search, compare and book from a database of over 400,000 businesses. Globally, it provides these businesses the technology they need to serve their clients through advertising, marketing and business management tools such as websites, payment processing, invoicing and contracts. Founded in 2007, the WeddingWire portfolio of sites serves couples and businesses across 15 countries in North America, Latin America, Europe, and Asia, making it the worldwide leader in weddings with brands including Bodas.net, Casamentos.com.br, Matrimonio.com and more. The company employs more than 800 and maintains global headquarters in Chevy Chase, MD and international headquarters in Barcelona, Spain.

Andy Ebon
The Wedding Marketing Authority

Expressions of Gratitude on Thanksgiving

expressions of gratitudeOriginally posted on November 24, 2011

Expressing appreciation is an act that rises to top-of-mind on Thanksgiving. I am no different from most people, in that respect.

My success or failure in expressing appreciation and gratitude is a continual challenge. A challenge that creeps into my mind and soul as a reminder of what one should do.

Sometimes we give thanks, without much of thought. And other times, it’s deep-seated, meaningful essay. Yesterday, I received a short email that reminded how a few sentences, out of the blue, can brighten one’s day and bring a smile to one’s face.

I received a short email from someone I barely remember, who frequented the college nightclubs where I DJ’d, more than 35 years ago.

“Andy: You may not remember me but I know you from your D.J. days in Tucson. Danced often. Point After and End Zone. Still talk to some of my friends from those days and your name came up during recent conversations reminiscing. Looked you  up and was not surprised to see you successful in your chosen field.”

Sheri K”

It resonated with me, for a number of reasons.

  • Those were particularly good days, and it gave me a wonderful series of flashbacks.
  • It felt great that the simple ‘act of playing music’ had provided Sheri and others with fun experience, then, and great memories, now.
  • The fact that she took the time to look me up and send a note was stunningly wonderful.

I’ve connected and reconnected with people via the Internet, through various sites and common interests. But Sheri’s note reminds me that I need to block some time, every week, to put a smile on another person’s face. Whether it’s an old friend, a peer or a mentor… whether the relationship is ancient, new, casual or formal.

I don’t plan to make this a New Year’s Resolution. I simply plan to make it a commitment and develop this ritual as a new and frequently-used habit.

There is not a threshold of success or failure for this activity. No magic pass/fail number. I’m pretty sure if can follow through on this, the impact will become clear.

With every best, on your Thanksgiving…

Andy Ebon
Speaker – Writer – Problem Solver
The Wedding Marketing Blog

The New Art of Capturing Love: A Book Review

Capturing LoveThe New Art of Capturing Love represents itself as The Essential Guide to Lesbian and Gay Wedding Photography. That is true, but the book is far more all-encompassing. Certainly, it is written, in large part, through the eyes of a wedding photographer and all interesting possibilities in LGBTQ weddings.

The Co-Authors are:

Kathryn Hamm, President of GayWeddings.com, the pioneering online wedding boutique and resource for same-sex couples. Kathryn also serves as a member of the WeddingWire Education Team.

Thea Dodds is an award-winning photographer and Founder of Authentic Eye Photography.

The overall tone of ‘Capturing Love’ is warm, thoughtful, and illuminating. While the world of heterosexual weddings, including various religions, cultures, and ethnicities, have roots and practices dating back thousands of years. The presence of same-sex marriage, from a legal standpoint (in the United States), is a product of the new millenium. In a flurry of legal proceedings during recent months,

Same-sex marriage is legal in a majority of U.S. states and recognized by the United States federal government. Same-sex marriage is legal in 32 states, the District of Columbia, and ten Native American tribal jurisdictions.”

Source: Wikipedia

Both, in words and pictures, the authors share the nuances, challenges, options, and potential land-mines faced by wedding couples and wedding professionals surrounding them. As expressed by the authors, you will feel the many points of view, converging on the event.

Assume Nothing: There is nothing boilerplate about a LGBTQ wedding. Even the most seasoned wedding professional, reading this book, will think, “Wow, I never considered that!”

Some examples cited include:

  • PDA – Public Display of Affection – Is the wedding couple comfortable with PDA? Have they ever kissed in public? Will they be comfortable with it?
  • Family Acceptance – What are the parental politics? Are they accepting or not-so-much? How about other family members?
  • Wedding Attire – These decisions are as varied as can be. Explore softly, listen intently, understand.
  • Rapport between the wedding couple and wedding professionals is paramount.

FULL DISCLOSURE: Kathryn Hamm and I are both part of the WeddingWire Education Team. As of this writing, we’ve been part of four out of five WeddingWire World conferences. Kathryn has a gentle way of addressing tricky issues, without making people feel uncomfortable.

And sometimes, she is direct. At our second WeddingWire World in Washington, D.C., Kathryn pulled me aside and said, “There’s something I need you to do for me… (without missing a beat) Stop saying Bride and Groom, and begin saying, Wedding Couple.”

The de-programming of 35+ years in the conventional wedding industry was going to take some time. I realized, immediately, this was good advice, and it wasn’t about being politically correct. It was about being inclusive. Now, when I complete a presentation, I flashback to remember how many times I got it right, self-corrected myself, or missed the brass ring. I’ve shown a lot of improvement 🙂

Understanding What is New to Us

Every wedding professional should read ‘Capturing Love’, not just for business reasons, but to see the world, more clearly, through the eyes of others. That is the meaning of empathy, and it’s a powerful thing.

I’d tell you more, but absorbing the narrative and images are a personal growth experience. Enjoy it at your own pace.

Andy Ebon

 

 

Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog