In all forms of advertising, marketing, social media, and networking you are vying for people’s attention within brief and/or limited time constraints
LGBTQ Wedding Windfall has been a story looking for a reality in the last couple of years. Print, electronic, and social media have a predisposition to shout about the present and coming infusion of business, resulting from the passage marriage equality legislation, state by state, and now, the SCOTUS decision to unify marriage law, nationwide.
Wedding professionals are often frustrated by brides and grooms don’t appreciate the value of their services. Ultimately, aside from ‘customer service,’ there are three major factors that come into play.
“The only client you can’t satisfy is those who have unrealistic expectations.” ~ Patricia Fripp, CSP, CSAE ~ Public Speaker, Coach, Author
During the sales process, it’s very tempting to say ‘Yes, we can do that.. no problem…’ or almost any overly affirmative response to a prospect’s question. That is the root of unrealistic expectations.
Good advice from Patricia in just a one sentence quote.
AndyEbon.com ~ The Wedding Marketing Blog