Your standing in the wedding marketing food chain is your dependence or independence on the referrals, agency bookings, or simple goodwill of others.
Fewer Americans are getting married. The ones are getting married, are having slightly smaller weddings, on average. Their celebrations are shrinking, however, are not necessarily becoming less expensive. Wedding leads are an important part of profitability.
Since returning from three and half weeks of business travel, for speaking, I’ve been in a somewhat contemplative state. I admit to having tuned out most of the ‘debt ceiling debate’ while on the road.
Once upon a time there was a bride named Goldie. She had met her prince charming and couldn’t wait to start the process of planning her wedding. She stopped at a bookstore and came home with a pile of wedding magazines. Goldie was inspired.