BSPI Annual Meeting in San Diego

The BSPI Annual Meeting (Bridal Show Producers InternationalBSPI Annual Meetingis gathering for its annual conference in Carlsbad, California (nearest San Diego).

Producers and Associate Members are hearing presentations and observing panel discussions, to better serve their exhibitors and advertisers, and the wedding couples who attend their wedding shows.

Andy Ebon will be presenting, as will his fellow WeddingWire Education team members, Alan Berg CSP, and WeddingWire CMO, Sonny Ganguly.

Noreen Azuzu
Contributing Writer
The Wedding Marketing Blog

MidWest DJs Live Conference Details

MidWest DJs LiveMidWest DJs Live will convene its conference, Sunday and Monday, April 12 & 13 at the Crown Plaza Milwaukee. It is the seventh year for this gathering of entertainment professionals within the region.

Andy Ebon will be representing WeddingWire as parts of its National Education Team. He will be giving a 2-part presentation on blogging, one session on each day of the conference. His content will cover the vast marketing, technical, and creative elements of blogging, with focus on why every small business owner should have a blog.

Some of the other industry presenters include:

  • Mitch Taylor
  • Peter Merkle
  • Alan Dodson
  • KC KoKoruz
  • Howard Wallach
  • Scott “Smokin” Silz

For those who would like attend, for details and online registration, visit MidWestDJsLive.com

Noreen Azuzu
Contributing Writer
The Wedding Marketing Blog

WeddingWire World – Last call for Southern California

WeddingWire WorldWeddingWire World is making its last stop for 2014 in Long Beach, California. The 1-day conference offers power-packed sessions from beginning to end, on Wednesday, November 12th at the Hilton Long Beach & Executive Meeting Center. 

The program includes presentation by the WeddingWire Education Team, including:

  • Sonny Ganguly, Chief Marketing Officer, WeddingWire
  • Alan Berg, CSP, WeddingWire Education Expert
  • Kathryn Hamm, President, GayWeddings.com – WeddingWire Education Expert
  • Bill Cronin, Vice President, WeddingWire
  • Andy Ebon, Publisher, The Wedding Marketing Blog, WeddingWire Education Expert
  • Brendan McLellan Associate Director, Customer Success. WeddingWire

WeddingWire World Discounted Registration

Just follow this preferred link to find a $49 registration fee for WeddingWire World SoCal, $150 off the published price of $199.

Andy Ebon

 

 

Andy Ebon
The Wedding Marketing Authority

W E D D I N G W I R E
Education Expert

 

The New Art of Capturing Love: A Book Review

Capturing LoveThe New Art of Capturing Love represents itself as The Essential Guide to Lesbian and Gay Wedding Photography. That is true, but the book is far more all-encompassing. Certainly, it is written, in large part, through the eyes of a wedding photographer and all interesting possibilities in LGBTQ weddings.

The Co-Authors are:

Kathryn Hamm, President of GayWeddings.com, the pioneering online wedding boutique and resource for same-sex couples. Kathryn also serves as a member of the WeddingWire Education Team.

Thea Dodds is an award-winning photographer and Founder of Authentic Eye Photography.

The overall tone of ‘Capturing Love’ is warm, thoughtful, and illuminating. While the world of heterosexual weddings, including various religions, cultures, and ethnicities, have roots and practices dating back thousands of years. The presence of same-sex marriage, from a legal standpoint (in the United States), is a product of the new millenium. In a flurry of legal proceedings during recent months,

Same-sex marriage is legal in a majority of U.S. states and recognized by the United States federal government. Same-sex marriage is legal in 32 states, the District of Columbia, and ten Native American tribal jurisdictions.”

Source: Wikipedia

Both, in words and pictures, the authors share the nuances, challenges, options, and potential land-mines faced by wedding couples and wedding professionals surrounding them. As expressed by the authors, you will feel the many points of view, converging on the event.

Assume Nothing: There is nothing boilerplate about a LGBTQ wedding. Even the most seasoned wedding professional, reading this book, will think, “Wow, I never considered that!”

Some examples cited include:

  • PDA – Public Display of Affection – Is the wedding couple comfortable with PDA? Have they ever kissed in public? Will they be comfortable with it?
  • Family Acceptance – What are the parental politics? Are they accepting or not-so-much? How about other family members?
  • Wedding Attire – These decisions are as varied as can be. Explore softly, listen intently, understand.
  • Rapport between the wedding couple and wedding professionals is paramount.

FULL DISCLOSURE: Kathryn Hamm and I are both part of the WeddingWire Education Team. As of this writing, we’ve been part of four out of five WeddingWire World conferences. Kathryn has a gentle way of addressing tricky issues, without making people feel uncomfortable.

And sometimes, she is direct. At our second WeddingWire World in Washington, D.C., Kathryn pulled me aside and said, “There’s something I need you to do for me… (without missing a beat) Stop saying Bride and Groom, and begin saying, Wedding Couple.”

The de-programming of 35+ years in the conventional wedding industry was going to take some time. I realized, immediately, this was good advice, and it wasn’t about being politically correct. It was about being inclusive. Now, when I complete a presentation, I flashback to remember how many times I got it right, self-corrected myself, or missed the brass ring. I’ve shown a lot of improvement 🙂

Understanding What is New to Us

Every wedding professional should read ‘Capturing Love’, not just for business reasons, but to see the world, more clearly, through the eyes of others. That is the meaning of empathy, and it’s a powerful thing.

I’d tell you more, but absorbing the narrative and images are a personal growth experience. Enjoy it at your own pace.

Andy Ebon

 

 

Andy Ebon
The Wedding Marketing Authority
The Wedding Marketing Blog