Wedding MBA: A sea of open minds, searching for nuggets

Wedding MBASince early 2008, the business of conferences has been in a funk (that’s a technical term). In the hospitality industry. Generally, when speaking with conference producers, one hears that the norm is being down about 20% from the prior year. Have flat attendance, plus or minus 5%, is considered great.

In the face of these statistics, Wedding MBA, in its second decade, has grown by leaps and bounds. Approximate attendance has tracked a consistent upswing in the last few years.

The conference’s final year in Phoenix, ten years ago, hosted about 350 people. This year, the Las Vegas conference should see about 4000.00

There are many reasons for this consistent climb in attendance, but it does contrast to other hospitality and wedding industry conferences. Industry-specific content on Monday has been a major factor in the last couple of years.

Wedding MBA: ANALYSIS AND OPINION

Moderate conference price, good airline access to Las Vegas, and rock bottom hotel prices are all helpful. A great assortment of national speakers and enticing session topics are of great importance. However, there is still the nasty business of committing 4-5 days away from one’s own business that asks for a strong belief that there is value in making the trip.

I assert the vast majority of attendees, no matter how successful, bring an open mind. They bring the desire to acquire at least one new, significant strategy, a piece of information, or technique that will provide fresh perspective or skill to vault their business to a higher level.

Having a standard of looking for one new bit of knowledge is NOT a matter of low expectations. The more success and experience one has, less presented information is new. Much of it feels recycled and unsatisfying.

Yet, sometimes that recycled idea, with a fresh approach, may set off sparks. An absolutely new technology, strategy, product, service or marketing avenue, properly applied, can open entirely new vistas for a business.

It is a privilege to make presentations to a sea of open minds at Wedding MBA. Along with my fellow presenters, exhibitors, and attendees, I’m certain we can move-the-meter toward immediate wedding prosperity for industry businesses.

If you’re not already registered, change your plans, and be at Wedding MBA. We’ll make room.

FYI: I will be making two short, WedTalk presentations on Wednesday morning, October 4th.

Andy Ebon
The Wedding Marketing Authority

Wedding MBA sets attendance record

Wedding MBA sets attendance record


wedding mba sets attendance recordWedding MBA is the world’s largest professional wedding show returning to Las Vegas with record-setting attendance. The show will take place at the Las Vegas Convention Center and with over 3500 people attending.

Seminars and Presentations

The massive group of attendees will enjoy seminars and presentations October 3-5, with a trade show on October 4th and 5th.

Andy Ebon
The Wedding Marketing Authority

WedTech Summit tabs Andy Ebon for Speaker Panel

wedtech-summitlogoAndy Ebon has been on-the-road three of the last five weeks, speaking all over the map. Just last week, through this Monday, his agenda was bookended by two WeddingWire Mix & Mingle Events in Salt Lake City and La Jolla.

The Bridal Show Producers International Annual Conference in San Diego filled the middle of his calendar, and two WeddingWire colleagues, Sonny Ganguly, CMO and Alan Berg, were there to complete a full trio of presentations.

Fellow BSPI members were curious what was next on the agenda. His response, “May looks a little quiet, but I haven’t finished this trip, yet.”

And Monday morning’s email would bring a request from Carolyn Gerin; a friend from his San Francisco days, making connections at the San Francisco Chamber of Commerce. Carolyn and Michael Cole are co-producers of the WedTech Summit, Monday, May 18th at the Kensington Hotel in San Francisco.

WedTech Summit brings together the combined power of the wedding aisle, Silicon Valley and Madison Avenue. With this rare and potent blend of influencers, brand leaders, entrepreneurs and rock stars from the wedding industry brought together to attend, sponsor and speak, there is every reason why you should plug in to the wonderful world of WedTech.

Biz Bash CEO, David Adler, will be delivering the keynote, followed by TWO tracks of exceptional presentations and panel discussions. Visit the speaker and topic agenda to plan your day. Or better yet, bring a fellow wedding professional to cover both tracks.

THE REWARD IS a 50% discount on admission.

Noreen Azuzu
Contributing Writer
The Wedding Marketing Blog